Rethink Your Good-Fit Customers

Created 4 years ago in Sales & Marketing / Growth Strategy

If your churn rate's too high, it's taking too long to close new deals, or marketing's falling flat, you might be talking to the wrong people.

It's possible to know your market too well. When you do, you make assumptions about who you're selling to, what motivates them, and what blocks them.

But to grow, you have to be clear and disciplined about who your good-fit customers are -- and who they aren't.

I'll ask clarifying questions, challenge your assumptions, and help you focus on the right people.