I exclude the geographical condition for the answer. To sell your services to potential customers, you must be clear about who your customers are according to your product, without delving deeper. Is your customer for your product a B2C or B2B customer? Once that is clear, you can determine what your customer is willing to pay by checking the price median for similar products in your target country or area. That gives you the price range. Then, consider why the customer should buy your product specifically. What differentiates your product from other providers, and why is yours better than the others? Write down all these points and put yourself in the customer's perspective to consider whether you would buy this product.