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MenuHow to offer my services to SaaS and Startups?
I am looking to hire a sales consultant who has experience selling services to SaaS and Startups.
I want to offer SEO and Link Building Services to SaaS and Startups.
The question is how to find my potential customers?
Answers
Go to the source - i.e. monitor government sites that list new company incorporations and then call the companies with your pitch. In the US that would be the Secretary of State website for each state.
I exclude the geographical condition for the answer. To sell your services to potential customers, you must be clear about who your customers are according to your product, without delving deeper. Is your customer for your product a B2C or B2B customer? Once that is clear, you can determine what your customer is willing to pay by checking the price median for similar products in your target country or area. That gives you the price range. Then, consider why the customer should buy your product specifically. What differentiates your product from other providers, and why is yours better than the others? Write down all these points and put yourself in the customer's perspective to consider whether you would buy this product.
I think it depends on business type. For example SAAS is a type of business that may need SEO but some Startups don't need it at all. You should concentrate on your ICP as a step 0. Having an understanding who is your target audience is the best way to start. As you will have this understanding you'll just have to find communication channels with these companies.
It would be great if you'll have your own website on the first page of Google as you'll be a living example of your SEOs efficiency.
I can share my framework we receive 2 leads a day from my organic growth systems (free marketing channels)
"How to find my potential customers".... the questions is like how far is a tread as we say in Sweden.
Option with sales consultant is you want to have some goals and groups to target so they can be more effective. A good sales consultant should also be able to find some relevant sources too.
Option without sales consultant.
How much work are you willing to put in ?
I would start with reverse engineering.
Look at current companies in similar area on e.g. LinkedIn and see which companies and people they interact with this will give you initial clues.
Depends on which segment and level of companies you want to reach out to. I would say just be bold and dare to contact the larger firms also. Focus on building relationships not only selling since some of them might not be interested in the long run but they might consider you in the future.
E.g. do you want to be a premium level provider or a midrange or cheaper and have more volume on customers?
Got to start somewhere right, but don't get stuck on the wrong end if you want to be a premium level.
Google tools and relevant communities for SaaS and Startup companies might be go. If you're able to do few gigs for references.
Let me know if you want to follow up there are so many options it's just based on which options you consider more fun so you can enough during your journey.
Related Questions
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How can a small offshore development company find companies/software sales people to sell their service in the US/UK?
My company does a lot of consulting with offshore firms who are looking for a way to generate new business, so I hear this question a lot. My first reaction is that you need to totally reverse your mindset when you talk about your own company. You mentioned that you have: a great software developers team, proven track record, passion, real value But, everyone says that. There a 10,000 companies that have those things, so a customer isn't going to notice it. You need to figure out what your company is best at (doesn't have to be technical) and present it as a solution to a specific problem that clients have. Maybe a speciality, or really good project management, really good communications, a special expertise or experience, a personality, experience with a certain type of client.. really anything.. But, there must be some thing that makes your company 'special' otherwise you will be lost in the mix. Don't worry about things like rates, or the fact that you have 'great' developers. Those are generic. Think about why a client would really choose you, and try to build on that! After you understand your company identity, it gets much easier to identify and engage marketing channels because you understand your target.DH
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What is the most creative way to introduce myself (and therefore my service) to 100 key decision-makers without selling or pitching anything?
You've answered your own question. Reach out to your prospects with the question, such as "How would you...". Ask what people want then give it to them if you can with integrity and thoughtfulness.DI
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Whats the best way to find commission sales reps?
This is not my specialty, however, I have been in your position many many times -- maybe this will help. If the product is in-tangible, then look for JV partners on the Internet. Try to find an expert that deals with these JV opportunities (like me). If the product is physical, then look for sales organizations that have networks of sales people across the country. You do the deal with the organization and the independent network of sales people sells your product. It's a sweet setup if you can negotiate a margin that works for everyone. Hope that helps - Cheers - NickNP
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Does anyone know of a good SaaS financial projection template for excel/apple numbers?
Here is a link to a basic model - http://monetizepros.com/tools/template-library/subscription-revenue-model-spreadsheet/ Depending on the purpose of the model you could get much much more elaborate or simpler. This base model will help you to understand size of the prize. But if you want to develop an end to end profitability model (Revenue, Gross Margin, Selling & General Administrative Costs, Taxes) I would suggest working with financial analyst. You biggest drivers (inputs) on a SaaS model will be CAC (Customer Acquisition Cost, Average Selling Price / Monthly Plan Cost, Customer Churn(How many people cancel their plans month to month), & Cost to serve If you can nail down them with solid backup data on your assumption that will make thing a lot simpler. Let me know if you need any help. I spent 7 years at a Fortune 100 company as a Sr. Financial Analyst.BD
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How does my startup hire an affordable marketing expert?
I don't even know how to answer this. Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is? It's marketing. McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing. Marketing is not an expense. A janitor is an expense. Your computer is an expense. Marketing is an INVESTMENT. Would you shop around for the cheapest heart surgeon? Of course not. Because you would likely end up dead. Why, then, do you shop around for a marketing expert? Are you ok with your company going bankrupt? Is that worth the small savings to you? No. Of course not. Hire someone who is good at marketing. Hire someone who knows what they are doing. Buy yourself a Lamborghini with your profit the first quarter. Get a beach house in hawaii. Grab a yacht. Or, try to find your business the cheapest heart surgeon you can and then spend the next five years wondering why such a solid business idea failed in the first 6 months. I'm passionate about this exact topic because all those statistics you read about "70% of businesses failing in two years" are solely because of horrible marketing.AM
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