Loading...
Answers
MenuDeveloping a Digital Ed platform - where is a good place to start?
target market: pediatric / family health populations
Answers
This is an excellent question, I assume you mean digital education platform. Of course the question of starting is very broad. Please feel free to reach out for me to help you conceptualize, start and implement your plan. I highly suggest that you figure out the following.
A) What is the product or what are the services you want to offer? what makes them unique or attractive to the clients? what is the value of these to the clients? how are they different from competing services
B) How will you market the product and close a sale with end customers? This really matters as many startups fail because they cannot sell or marketing is more expensive than the product price. I also suggest considering pre-sales and community engagement before launch
C) Operations- how will you create the material or source the educational material that will be presented? Where will you find talent to support you (consider freelancers eg from Fiverr or Upwark in the beginning?
D) How will you finance the creation? Can you bootstrap your business model to something simple and not cash intensive? Can you use crowdfunding?
E) What is your overall business and financial plan? Happy to help draft one
F) Implementation- how will you implement it all and make the final tweaks such as to branding and messaging?
Hello Otatade Okojie here a good place to start is by researching your candidate and looking for a gap in the market. As you are looking at ed tech, you want to create a platform where you can engage the audience and quickly capture the data quickly. Have a strong strategy for sourcing content and engaging your key target audience. What is the theme of the platform?
What are the topics? What areas of education are your niche audience focussed on ? Who is your demographic? What will they be learning on the platform, what will your platform be providing that they won't be getting anywhere else? Is it speed learning? Certificates? Access to work placements, apprenticeships, internships? What is your offering? What are the strengths of the platform? What is its unique selling point? Have you thought about the different processes. Have you planned it? From brand design, inclusion of logo, market strategy, engagement, content pitch,.promotional content and hooks that could encourage influencers and candidates to share promo messages.
I think most of the answers here over complicate STARTING.
If you're looking at building out an EdTech platform you want to THINK about what will make you different - content, structure, the delivery of the education etc.
BUT, you don't need to overcomplicate STARTING.
If your niche is in paediatrics / family health, that might be all the thinking / planning you need to do. I would start by delivering that content and getting feedback.
If you're creating the content, create it.
If someone else is teaching out, reach out to experts and see who would get involved and what incentive they would be looking for (paid, free for publicity, advisory equity etc.)
Then create the content and put in on YouTube, or create a Udemy Course. Alternatively, hide the content and then sell the "Program" on GumRoad - when people pay for it, send them a PDF with links to the content.
Ideally, you want to get started quickly, get content up there, see how hard it is to get distribution (marketing it), start building your brand, and getting feedback - give away some programs for free to get reviews. Use the feedback to determine what your EdTech platform will look like.
All the best.
Related Questions
-
How can I start a marketing strategy for my bussiness?
It all begins with understanding who your best potential customers are. Spend some very focused time in determining not only who they are (moms; small business owners; homeowners; etc.) but want needs and desires they have. How will these align with your products or services? Also—talk to these people! Don't assume you know who they are and what they are thinking. Otherwise, you could build "a better mousetrap" or launch the greatest business ever (in your mind)...only to find it doesn't resonate with anyone. Narrow your focus as much as possible. It's very tempting early on to try to appeal to everyone ("every woman will love this!), but that is a recipe for disasters. As the saying goes, "The riches are in the niches." Aim for a tightly defined audience and ensure they will be treated like royalty. Remember, it's not about how great you are—or how many features you have or how much better you are than alternatives that may exist. It's about the value you can bring to those potential customers. If you are introducing something brand new into the market, why should they care about it? If you are bringing a new twist on an existing product or service—opening a new shop, starting a consulting business, becoming a Realtor or whatever—why should they consider switching to work with you? Once you understand your ideal customers' persona, the strategy part will be easy. Go where they go—online and offline. Pick a few key channels at first and pour your marketing time and dollars into them. As you grow and have more profits to invest in marketing, you can increase what's working, cut what's not—and experiment with new channels. Finally, think more in terms of objectives, which I like to remember with the acronym PLOT: People—whom you are trying to reach L-a measurable level you are hoping to accomplish O-what outcome you wish to achieve T-Timeframe An example could be: • Invite at least 75 small business owners to attend a free webinar (download an ebook; attend a free tasting; etc.) in exchange for signing up for our mailing list by July 1stBU
-
How to facilitate a perfect introduction to a potential investor on Linkedin.com through my connections?
Just because two people are connected to each other on LinkedIn, doesn't mean that these two people have a strong connection to one another. So first, ask your Mentor directly whether (s)he knows this person well enough to make an introduction. Also, I'd suggest that instead of asking that the introduction be made via LinkedIn, that the introduction be made directly via email. The way this best happens is to email your mentor with a two paragraph email explaining why it is that you want an introduction to this person and explaining why you think this person would want to meet with you. Then your mentor can forward this email directly to this person with a request for an introduction. If the person replies to your mentor, your mentor will then connect you two directly. If the investor is interested enough to accept an intro, then you'll likely get a 30 minute to 1 hour in-person meeting or call scheduled. In terms of what that investor will be looking for, I've written a lot of answers to questions around seed-stage financing that I encourage you to review. I'm happy to schedule a quick call to give you some specific feedback on where you're at and how investors might perceive your progress to date. Best of luck with this connection!TW
-
How can I get an investor for my social network idea?
Investors do not fund ideas. You must prove significant market interest in a product. Statistics that highlight potential don't translate into your product's revenue. Investors want to see how they will get a return on their investment. As for a business plan, be mindful that this is an investment document that in addition to a narrative must contain solid CPA-driven financials. Investors also want to see that you have put more than thought into a start-up before they invest. Need a way forward? I'm happy to assist.YP
-
If you were starting over, broke, and had 400 dollars to your name, what would be your first steps to make an income?
Invest it in yourself and find a great job that will pay the bills while you work on your own venture. Whether that means buying new work-appropriate clothes, books in your profession, a new certification or even interview coaching is up to you. I'd find a company that is emerging in an industry that you find interesting and go after working for that company. Good luck!JM
-
How do I start a new Montessori school?
Are you pursuing a for-profit or non-profit model for your school? Do you have an education background? Are you certified to run Montessori school? Initial recommendations: •Investigate the California Department of Education requirements for operating an educational institution. •Investigate the requirements for the two accrediting bodies for Montessori: AMS <http://amshq.org/School-Resources/AMS-School-Accreditation> and AMI <http://amiusa.org/>. While not required, private schools are reputation-based and accreditation plays into your brand equity. •Investigate the requirements for the regional independent school accrediting body. While not required, many Montessori schools struggle to keep enrollment through elementary and middle school as parents expectations shift to college preparation, which Montessori does not have strong brand recognition for, and adopt a academic rigor / progressive education model of education accredited by a regional independent schools association for credibility. While starting with kindergarten frees you from the state early childhood childcare regulations, which can be onerous, it also cuts off your funnel. As a school brand, Montessori is precisely strongest at the very early ages, so you may have a challenge attracting families who already started their child with a Montessori school that has a preschool. Many Montessori school start with 18-month infant & parent programs. Best regards, Keith GilletteKG
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.