I have a Master thesis on this subject please help
Strategic clarity is the ability to clearly define, quickly adapt, effectively communicate and properly implement the company's business strategies. It is the opposite of strategic ambiguity.
Strategic clarity as a modern term or phrase most likely arises from a very real problem. That is, many businesses do not have a clear strategy or, the strategy they have is ambiguous.
Frankly, I would bet that strategic clarity as a new term was probably coined by a business consultant or consultancy firm as a marketing ploy to differentiate themselves from their competitors. The term is catching on.
Any business that does not have a clearly defined, adaptable, effectively communicated and properly implemented strategy is at best operating below its true potential, and at worst is in serious jepoardy.
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All the best,
Kevin McCarthy
www.kevinmccarthy.com
First the 'dimensions' of strategic clarity.
Simple. Every single member of the workforce, from the very top to the very bottom of the org chart needs to be able to repeat the strategy with 'clarity'. In one sentence at most.
Here are some examples.
Microsoft the startup: 'A PC on every desktop'.
Apple the growth company: Macs are 'insanely great'.
Sun the growth company: The network is the computer.
In brief, the strategic clarity can be summed up in a mass tagline.
Now for your first question.
Strategic clarity is the embrace of the company's execution agenda by both the formal and informal culture of the enterprise........ at every stage of its evolution.
For right or wrong, Ballmer's One Microsoft internal memo is an example of strategic clarity in recent times.
Strategic clarity is a product of strategic thinking, rather than strategic planing. It comes from being clear about who you are, what values you bring to the company or the project, and what the outcome should be.
I visualize strategic clarity as being able to walk into any situation and know what you must do. This means more than having a mission statement, or organizational values. It is more like having a story that provides a way to define who you are and why you do the things you do.
