Hello Otatade Okojie here a good place to start is by researching your candidate and looking for a gap in the market. As you are looking at ed tech, you want to create a platform where you can engage the audience and quickly capture the data quickly. Have a strong strategy for sourcing content and engaging your key target audience. What is the theme of the platform?
What are the topics? What areas of education are your niche audience focussed on ? Who is your demographic? What will they be learning on the platform, what will your platform be providing that they won't be getting anywhere else? Is it speed learning? Certificates? Access to work placements, apprenticeships, internships? What is your offering? What are the strengths of the platform? What is its unique selling point? Have you thought about the different processes. Have you planned it? From brand design, inclusion of logo, market strategy, engagement, content pitch,.promotional content and hooks that could encourage influencers and candidates to share promo messages.
