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MenuHow do I get the right customers to see our product?
We have just launched cultureboom.co and I wanted to get the recommendations of the community here for any suggesstions to make sure the product is seen by the people (Founders of startups with 10+ employees).
Answers
Thank you for posting your question.
I took a look at the site and to be honest, it was difficult for me to understand the problem you solve. I started scrolling through your site to get a better idea, which is not a good indicator.
I would make it extremely clear about what you do and what problem you solve.
If your target audience is Founders, startups, etc, then you need to be targeting them where they hang out.
1. Linkedin - #1 social media platform for b2b. I would start posting insightful content, that leads back to your brand, on Linkedin, daily.
2. Connect with people linkedin, minimum 20 new connections a day. Use the search bar and type in either: Founder, CEO, COO, CMO, Co-Founder and start connecting with each one of them.
3. Once you're connected, send them a short DM with something that you're offering that is literally 100% valuable to them.
4. Go to remote.co and weworkremotely.com and look up the companies that are posting new jobs. Find the name of the CEO/Founder on Linkedin and message them.
5. Consider doing Linkedin ads
6. Network at Meetups
The strategy that you'll need to implement is long-form. The only short form strategy you have/can do is advertising. If you have the budget, run with it, if not, then take my advice above.
Congrats! Two thoughts come to mind immediately: first, think critically about your competitors, "like" brands, and brand heroes. These people have often done the work for you when it comes to gathering people who are interested in your product. Target accordingly—paid and social, and craft your message about the pain points your customer is experiencing right now. Ask around to find out what those are. Secondly, the word "culture" can be tricky—it means something different to each person, so consider defining it somewhere on your homepage so we understand the problem, and how you provide a solution for it. This word has proved challenging in several people and companies I've branded over the years, so just thought I'd mention it! :) Good luck with your launch.
Quickest Way:
Laser Targeted ppc ads; google, fb, ig
Couple Alternatives to this:
- Well written relevant emails to the founders
- Create killer content to naturally attract these founders
If you need any help making CultureBoom.co a success I'm always one call away.
Quick look at your site... interesting proposition - and kind of fun approach.
"Traction" - you define as 'make sure its seen', Yet I would suggest that what is really important at this early point is converting.
I know, you want both. Prior post have some good 'traffic' suggestions (and you seem to have good grasp of rogue marketing yourself w your question placement here on Clarity Answers ;-)
OK - to my point of conversion --> your site needs credibility.. as you are selling advice, expertise etc.. but the site has no credibility elements.
best way is if you and your team have credible backgrounds then add those to the site.. or 'case studies' or logos of companies you've helped, or quotes from founders or some other content that create trust in value to the traffic you do get...
....because traffic doesn't mean squat if you can't convert it..
Also your footer, to me subtracts credibility as it signals that perhaps you are not committed enough to the success of the business as you are using a free template (with 3rd party template company promo footer)
© 2019 CultureBoom. Built using WordPress and OnePage Express Theme.
Thank you for all the answers! All three up to now have been more insightful than the next!
If your goal is to get quick visibility from founders and CEOs of startups, then, advertising will be easiest way. LinkedIn will be the most important channel from advertising as well as community point of view.
Google Network ads can also help get a wider visibility and recognition. I also checked the website and I think value prop is not very clear. Unique thinking has been shown in case of pricing but I'm not sure how it will resonate with your audience. I guess you should consider testing this pricing with traditional structure to see response and make comparisons.
In case of long term branding, work with at least 70 of the points mentioned in this blog, https://www.upreports.com/blog/build-brand-identity-online-100-tips-ideas/
Cheers!
From technical point of view the site look well design and professional , but it is little bit slow loader , need maybe load test , change of standard templates or CMS or server your site is running on, next step would be running social campaign , for your site , LinkedIn , FB , Insta , search for professionals in LinkedIn and contact them , look for a local website as craiglist or news paper for ad campain
Closing sales, brand awareness and targeted marketing will keep your company growing. However, you have to be prepared to put in the effort. Launching is the easiest part of the process. Now, comes the hard part - growth and sustaining it. Collaboration is the smartest way to make your company go from unknown to known with endorsements. Team up with accelerators - know that their successful startups stay in touch. Reach out by phone to the Daves at Techstars. Define and refine your company mission. Make your value proposition crystal clear And compelling. You will get one shot to persuade accelerator leadership to take a meeting and work with you. Be sure to have your act together.
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