Branding and social media strategy for people and businesses.
Promote yourself and grow your business strategically through social media, content, speaking, outreach and more.
It's a simple formula. Your brand is something you love and something others need.
The platform to house your brand identity, including photos, logo, website, and copy.
I might suggest starting with Bitly and exploring the possibility of getting a custom branded shortener, which you can set up through Bitly once the domain is purchased. For example, my website is philpallen.com but I shorten all links to philp.al/link so it's more professional.
I feel like many other shorteners look like spam, but I'd say your safe with Bitly because it's widely used. A custom one would be even better!
Think about how you can turn one of your passions into a career. You've earned the right to do spend your days doing something you love – but in order to keep busy, make sure it's something people need (and are willing to pay money for).
Brand = something you love + something others need
An idea is great, but it's much more powerful paired with research. The Internet is your oyster. Good luck!
I think it really comes down to the consistency of your branding—namely, your visuals. There are more e-commerce websites than there are customers. Use branding as a way to reinforce the quality that your customers are buying into. Achieving visual consistency (product photos, style/editorial shots, banners, logo/identity, etc.) will complement your move to be a premium brand. That's a classic example of how branding can become a powerful tool to achieve your business goals.
When you pay $85 for a shirt, you're buying into a brand.
Congrats! Two thoughts come to mind immediately: first, think critically about your competitors, "like" brands, and brand heroes. These people have often done the work for you when it comes to gathering people who are interested in your product. Target accordingly—paid and social, and craft your message about the pain points your customer is experiencing right now. Ask around to find out what those are. Secondly, the word "culture" can be tricky—it means something different to each person, so consider defining it somewhere on your homepage so we understand the problem, and how you provide a solution for it. This word has proved challenging in several people and companies I've branded over the years, so just thought I'd mention it! :) Good luck with your launch.
Phil had done his homework! The call was packed with excellent advice particularly well-suited for my situation.
He was so sweet and gave me a crapload of pointers in 15 minutes. He did his research on me in advance which was unexpected - why would he spend time I hadn't paid him for? I am excited to work with Phil because he's so excited to work with me. <3
The call with Phil was phenomenal, really it was extraordinarily good! Specifically Phil helped me to feel more clarity about my personal branding now more then ever and I know exactly what steps to take! And this in 30 minutes! Thank you Phil!
Charismatic and right to business from the start of the call. Always worth talking to Phil. He really knows personal branding. Got exactly what I needed from that call. Thanks for the actionable advice. Speak to you soon!
Phil is awesome, what more can I say! He just got me super quick and pinpointed what the problem was and what I need to do. My fluff, no bull straight to the point...FAB !
OMG, Phil is AMAZING! In only 30 minutes, Phil provided TONS of valuable, actionable information. Before the call I had a huge list of questions for him, and I felt more than a little confused, but now I KNOW I have a direction and I'm filled with excitement! Phil's brand audit process is GOLD. Exactly what I needed. Where's the sixth star? Phil earned it!
Thank you Phil !
Phil knows his stuff! I now feel confident in my social media marketing plan.
Phil is straight and to the point. This dude knows his stuff! You're winning if you are rolling with this guy.
Phil gave me the input I needed to make our site better. Recommended
"Phil you're friggin' awesome man." In a short amount of time Phil was able to process my entrepreneurial situation into a logical recommendation. He inspired me to get my focus where it needs to be. Thanks a million Phil! you'll be hearing from me!