Linkedin and Google seem to be the best avenues right now. Twitter, Pinterest, etc. do not seem like the right venue to market for us but I am open to suggestions.
Quora to show subject matter expertise and 'nurture' your relationship with cold leads to generate more educated and eager signups.
We did an episode on Quora marketing:
In fact, Quora is getting pretty busy due to the fact people like me have gotten very good at marketing on Quora. The ‘white hat’ version of this is below. I consult with founders and marketers to help them execute on this very strategy to help grow their personal brands which inevitably grows their business.
The name of the game for marketing on Quora is showing
THOUGHT LEADERSHIP (https://right2revenue.com/managed-thought-leader-creation-program/). This will result in:
1. More credibility to whatever you promote anywhere.
2. Recognition of your brand (it shows up next to your name if you edit your tagline correctly).
3. Targeted and educated traffic to your landing pages.
Here are the steps in this thought leadership strategy:
**Step 1 = Choose a topic**
* Strategy: I start with the focus keyword for your product/service. For an example, I am about to focus my attention on the keyword “thought leadership” because I want to find those most-interested in building their personal brand recognition and credibility in a field (i.e. a Quora topic). For a founder of a SaaS tool, this would probably be the pain point your tool solves - the search term that you want to get traffic from.
**Step 2 = Create a sheet with question links, total answers, views of the top answer, average views per answer (if you have time), and followers.**
* Strategy: You need a formatted database of the potential for your content on quora so you can prioritize your time.
* How data-miner, but I employ a team of data specialists trained in grabbing the right content from the right places on Quora (https://right2revenue.com/product-category/data-enrichment/), and then going about enriching that data to grab linkedin profiles and email addresses.
**Step 3 = Answer them in a google doc**
* Strategy: This is so you can make copies of the content and turn it into multiple types - i.e. a linkedin article, an article for your blog, a number of tweets… Also, if you have collaborators (editors), you can simply give them access to this doc.
* How: Simply create the doc and share it. One doc per question.
**Step 4 = Edit and publish related answers as an article on your blog**
* Strategy: You want to have it on your blog and indexed first so you have attribution and the chance to outrank the quora question with the same headline, or at least be close to it.
* How: Add the version of your answer to your blog.
**Step 5 = Submit that article URL to google to be indexed using your webmaster tools (search console)**
* Strategy: As mentioned, you want google to crawl/index your answer on your site before they index the same text on quora.
* How: Head to your webmaster tools (https://www.google.com/webmasters/tools/)
**Step 6 = Bring your friends and colleagues into a Quora ‘Pod’**
* Strategy: You need initial engagement to ensure exposure of your answers. The first 24 hours are key, so find a group of people who also publish on Quora and create your own pod.
* How: Reach out to colleagues, ask if they answer questions on Quora. If so, start a WhatsApp or Telegram group and invite them. Post links and share there.
**Step 7 = Publish the answers to Quora**
* Strategy: Now that the answer is on your blog, go ahead and format it for Quora. A video is ideal, but at least add some images.
* How: Head to http://Quora.com (http://quora.com/)
**Step 8 = Share the links to the answers with your friends and colleagues.**
* Strategy: This is where you post to your pod or email/message friends to engage immediately after posting.
* How: Any way you prefer.
Or... hire me to do it all for you :)
Poor conversions are usually caused by a couple of factors:
1) Poor targeting or your targeting is off. This is usually the #1 cause for a campaign and/or conversions to perform badly.
You'll want to go back and do a very detailed and comprehensive profiling exercise of your ideal customer base.
Usually, I'd start here.
2) The next most common cause for poor conversions is your offer/messaging is not compelling enough to the traffic you're sending.
This goes back to doing a comprehensive customer profiling which also directs you to what would be of interest to your audience and the kind of messaging that would resonate better with them.
If you don't have the above correct, it's going to be a waste of money to add additional channels.
For B2B, Google and Linked are really the best sources of traffics, so it wouldn't be about looking at other channels I think, it would be revisiting your targeting and offer.