I run a popular meditation and self-improvement blog, which has a very broad and general audience. I now want to branch off and create a new brand focused on offering mindfulness and meditation training for professionals.
What should I look out for when choosing a niche? For example, I could focus on any one of these: athletes, executives, lawyers, firefighters, social workers, school teachers, etc. What should be my thinking process and guiding questions, and researching which niche to focus on?
The real question should be what type of life do you want to live? Each individual you mentioned will have different expectations for paying for a service. That will reflect on the type of life you personally want to live. So first, start thinking about your life and how you want to live, what type of clients do you want and then start building customer personas. From their you will get a general idea of who you want to serve, hence where to create your niche.
Let me know if you need more guidance, I'm always open to helping you.
Well done on having a popular blog.
Have you asked your blog readers about their backgrounds? For instance, if you do some research on thenm and find out that the majority are teachers then that would give you clarity on how to niche down.
Talking to them is really important and builds rapport.
You could simply create a blog post with a survey that asks questions about them and what they’d like to see more of.
I think doing this is the first step and then you’ll have a better idea of which area to niche into.
Healthcare! I think this would be a great niche to focus on. It could be hospitals and clinics or any number of healthcare-related businesses. This would include healthcare insurance companies, billers, technology companies, etc. Most folks working in healthcare are constantly thinking about how they can improve their own health even if they are not in direct patient care. Connecting your services to the health benefits of meditation and then marketing to those in the healthcare industry where health is top of mind sounds like a great approach. For instance, who could reach out to the HR department at a local hospital and offer a free 45 min class on meditation in the hospital for employees or patients? This could serve as a great marketing/sales platform and a way to gain name recognition.