I have hundreds of educational videos on YouTube. Does it make sense to rip the audio and launch it all as a podcast? Why or why not?
Yeah it will be a great idea. I see many people like to listen instead of viewing video while traveling. This is why now a days audio books are getting popular among businessmen who don't have time to read or view long videos. Another reason might be that watching for so long with eyes is more stressful than listening with ears. So I think you should go with it. Good Luck.
As an inbound marketer of about 10 years, I can assure you that one of the best ways to keep consistent on publishing is to recycle older content. This approach can be taken from changing an article into a slide format or video... taking a section from an article and making that the focus of a new article and expanding to it (then of course linking back to the original older content) and it definitely applies to you recycling videos into podcasts. I do recommend that you keep the same name formatting but if you add descriptions that you change that a bit, maybe also instead of linking back to the original website that you intended to point to - try pointing back to the video and from the video point back to your website.
So long as the listener will understand the content without video, go for it!
Rinse, reuse, recycle! People consume information in a variety of ways and most have preferences so there is no harm in retooling them in different formats. Here are five immediate things you can do:
1) Use the video as a podcast. Wait - that was your idea! Not sure how long your videos are, but you want it to be no more than 45 minutes on average. Of course there are exceptions.
2) Break the videos up into chunks. Take the most interesting bits and turn them into 3 minute lessons or tips. Make sure to include your branding whether you execute this in video or audio (podcast) format.
3) Transcribe the audio and turn it into a whitepaper or ebook.
4) Create a blog series from portions of the content to promote your content.
5) Pull interesting quotes and/or short slices of the audio/video and use them on social media.
6) Because I recycled your idea -- Create a summary infographic from the video content to provide a visual snapshot of the material.
Hope that helps, but happy to chat more about your options.
Technically you can.
However, I would encourage you to see if you can invest a little bit of time into making the audio work for podcast.
Here is what I mean:
1. Give cues as conversation progresses
2. In a different voice explain concepts
3. Maybe add some music at the beginning, during or at the end.
A very high-quality podcast is Reid Hoffman's Masters of Scale - https://www.entrepreneur.com/article/293393. Check it out.
Most people try to generate a ton of content.
But the internet is full of low-quality content.
You should repurpose your content but still customize it to the platform to make sure you provide quality content to your audience or intended audience.
Hope this helps.
Many people just run YouTube videos in background listening to the audio anyway.
You can always run a WordPress plugin like PowerPress to simplify delivery.
Use ffmpeg to compress your audios. Be sure to normalize both sides of your conversation, if you're having a conversation with a 2nd person. Normalize - setting audio levels of all channels to broadcast standard, which allows people to listen to many channels + they're all the same volume. Use ffmpeg for normalization too.
Likely these audios can be mixed down to mono + compressed to a low bit rate, like 128k or lower.
This makes audios very small, so you can self serve them right off your site, rather than using an external service which can be costly + require time to setup/manage + when these 3rd party services glitch out (are slow or offline), you'll rarely be able to tell + even if you could tell, nothing you can do when this occurs.
Best to always serve audios directly off your own site, because if your site is down, no one can navigate to your audios anyway.
If your site is up + a 3rd party audio/video service is slow or down, conversions may simply drop with no real indication why.
If the audio makes sense without the video component. For example, you don't' want audio where people are saying, "Oh look at that, oh my!" that wouldn't work (i.e. a demonstration video - click here to go to the new section...). But if the video is primarily a talking head video, it would work fine.
It depends. Video is very different from audio. What is clear visually on-screen might not be understandable to people listening to audio. If you listen to podcasts, the host and guests make sure to verbally paint a picture for listeners (what something looks like, what something felt like, smelled like, etc). It’s more about storytelling vs. just reacting to things without context.
Yes absolutely! You can also take those videos and compile into an online course. Offer a workbook and guides along with the videos and you have an online course.
It really depends on the audio quality and if you reference objects or elements on the screen.
The Kelly Clarkson's show is great example of what not do, they strip from the show which is quite visual and don't change anything, while allowing the clap track to remain and thus it has been buried.