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Clarity

Pamela Hazelton

Florida

- 25+ years experience in website usability, conversions, ecommerce, online marketing and social media marketing.
- Has worked with several brands, including AHAVA, TRX, Retro Planet, Casabella and Carrie D. Mader.
- Contributing Editor to Practical Ecommerce.
- Speaker at small business and ecommerce conferences.
- Has worked with more than 800 online stores and websites. Her company has provided modules and customizations to more than 5,000 ecommerce sites.
- Author of more than a dozen ebooks on ecommerce and conversions, including 7 versions for the Miva Merchant shopping cart. Author of 7 print editions of Official Miva Merchant Guide.

$2.00/min

6 Calls

15 Reviews

about 1 hour
Avg. call

Marketing Social Media Social Media Marketing Email Marketing Online Marketing Content Creation Conversion Optimization Conversion Rate Optimization (CRO) E-commerce B2C marketing

Call me to talk about

Increase Conversions for Your Online Store

You can spend thousands getting potential customers to the online store, but what happens when they arrive? Your bounce rate and exit pages will tell you statistically what happens, but the WHY is much more complex.

We'll start by looking at the current navigation, design, product details and checkout process. We'll analyze what's confusing, what's too restrictive, or what's downright unacceptable.

One on one, your store will be in the "hot seat", because I do not sugar coat. I'll tell you exactly what should change, and why.

We'll wrap up with a free-for-all Q&A, and I'll finalize our meeting by sending you a quick followup report on what we discussed, including recommendations.

Email Marketing: Design, Content and Strategies

Do your emails include all the key elements necessary to encourage clicks, sharing, and purchasing? Have you fallen into the trap of sending emails that are either ignored or trashed? Are you using the right tools to build and maintain your email list?

We'll go through everything, top to bottom. I request that you send me copies of your last 5 email campaigns so we can discuss what works and what doesn't. We'll also discuss the three main "templates" you should use, depending on the topic of the mailing.

Marketing Events

I can help market events designed to increase awareness and sales to your business and an area of businesses. As the marketing director for South Cape Hospitality & Entertainment Associations, I've overseen all marketing and promotions for the Cape Coral, Florida entertainment district trolley events that attracted tens of thousands of people across several events in 2017. From writing clear and exciting copy to directing users to the online purchase page, I can help your business boosting events sell out.

Answers 51
Reviews 15

Answers

Pamela Hazelton answered

What would be the most important things to pay attention to for a one person marketing team?

Unfortunately, it's impossible for a single person to focus properly on multiple big pictures, and many of the things you list here each belong in their own photo album. I've never met a stellar marketer who is also stellar at SEO.

Your best bet is to choose your real niche and then surround yourself with great players who also need people to bounce things off. I bring in other people all the time because - newsflash - you can't be great at everything. Focus on too much and the best you can hope for is mediocrity across the board.

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Marketing

Digital Marketing

Marketing Strategy

Pamela Hazelton answered

Need to install a pop-up to convert visitors on our blog for a B2B SaaS product

I also say, "No!" In all honesty, your content should convert. Focus on what you are telling the potential customer.

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Content Marketing

Conversion Optimization

Pamela Hazelton answered

What is the most effective way to store emails prelaunch?

My first question is, how did you get these email addresses? If they physically entered them, simply store them in an encrypted spreadsheet or database for importing into a platform.

Of course, the best method is utilizing an email service to initially collect those addresses.

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Email Marketing

Email Management

Email List Building

Pamela Hazelton answered

Which questions should I ask to an e-commerce web developer to compare it to another one to know which one is better?

Here are several:

1. What other sites did you develop? Ask for domains and the actual parts he/she worked on (i.e. design only, functionality of X, Y or Z)

2. What's your background? You're looking for someone with real experience, not someone with just a degree. You're also trying to figure out if he/she "thinks" on your level, because if they don't, you might not get what you want.

3. What other tools have you worked with? A good developer will have experience outside of a particular shopping cart - even if he only works with one cart. Those other tools would be MySQL, WordPress and the likes. This lets you know he can INTEGRATE things, rather than just build on a template.

4. Ask him if he's worked with any other professional people in related fields. For example, if you are also hiring an SEO strategist, he needs to be able to incorporate tags and such. If you're hiring a graphic designer, he needs to be able to incorporate those components.

These, of course, are just a few questions. The type of project and preferred language will call for many more.

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E-commerce

Web development

Pamela Hazelton answered

What is the most efficient way to have a steady source writing/blogging/tweeting ideas?

Todd listed some good sources. Then there are the not-so-obvious... various magazines. I subscribe to several unrelated to my industry, and I do get a good many ideas, because I'm always thinking how I can turn xxx into something useful for yyy.

It's also good to have a single place you store screencaps, links, article headlines, etc - things that can help inspire you or spark ideas when nothing "new" is tickling that writing itch. I use OneNote for things like this. I simply drag/drop feed headlines, with links intact.

I know that isn't exactly what you were asking, but if you're like me, information overload will sometimes leave you hungry for something different.

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Writing

Blogging

Pamela Hazelton answered

Is it CAN-SPAM appropriate to send emails to customers who have not explicitly given permission?

To invite them to the mailing list, yes. Typically, providers let you do this for customers who have purchased in the last year, asking them to join the list. Simply placing an order is not permission, but a one-time mailing after they've ordered appears to be appropriate.

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Email Marketing

Anti-spam

Pamela Hazelton answered

How do you convince clients that looking professional is good for business?

I'm assuming the clients fall into the micro business or small business size? Because this is typical, mostly due to the fact they've little training on actually running their own business.

I usually relate to them using something of interest. For example, if I had a client who owned a cooking supplies store, I'd explain how a KitchenAid stand mixer costs twice as much, but lasts a lifetime. When they agree, we talk about the value of having spent more to have a product that looks great on the countertop, requires little maintenance, and ultimately costs less.

You have to talk on their level. It's not a lower level than yours, but a different one.

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Web Design

Graphic Design

Pamela Hazelton answered

What is the best way to outsource social media advertising and find a social media advertising company?

You're best bet is to find out who's behind some of the campaigns you love.

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Social Media Marketing

Pamela Hazelton answered

Talent angecy contract to artist - non exclusive contract versus per event

I am not a lawyer, but the former seems to give you more flexibility and less paperwork.

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Talent Management

Start-ups

Entertainment Law

Pamela Hazelton answered

How can I get my mobile app's user experience improved?

Start with the obvious... App reviews are chock full of relevant info. Listen to what your users are saying!

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Product Design

Product Strategy

Product Management

Pamela Hazelton answered

How can I get feedback from potential customers for an inclusive Christmas vacation concept as part of the customer development stage of my startup?

One of the best ways is to connect (in a very humanistic way) and ask them to respond to a survey.

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Customer Development

Reviews

I had a great call with Pamela who is definitely an expert in her field. She gave insightful advice as to my options and the possible resulting implications.

Anthony Ibekwem Source: Clarity

Great call! Tons of input. Already made some changes.

Michael Pedersen Source: Clarity

Pamela gave us some great ideas for our website and brought up some awesome points that our team had not considered about conversion optimization.

Drew Frayre Source: Clarity

Pamela is knowledgeable, friendly, and gave us helpful advice specifically targeted for our business. Highly recommended.

Bill Ellmore Source: Clarity

When I started an ecommerce enterprise on the internet, I needed help. I read Ms. Hazelton's book on Miva Merchant ecommerce software and thought, who better to contact than the person who literally wrote the book on Miva Merchant software. Within a short time she renovated our website with upgrades and many useful functions. She now hosts our website on her servers and maintains them for us. Pamela always a phone call away and by know it feels like calling a dear friend who is always understanding, caring, and overflowing with excellent ideas to solve any problem with our website. I highly recommend Ms. Pamela Hazelton.

Steven Gurgevich, PhD Source: LinkedIn

Pamela is a great person to work for...personable, fair, professional and fun. You can thank her for my website space!

Ken Meyer Jr. Source: LinkedIn

We are grateful to have the opportunity to work with some amazing and talented people who help us to realize our visions at aboutcurves.com.
Without Pamela Hazelton, there would be no website for you to visit. She is a brilliant web designer and we are so proud to call her our Webmistress.

Robin Bryan Culver Source: LinkedIn

In December 2006, I was basically thrown into managing our retroplanet.com website. Having no experience at all with our Miva system, Pamela patiently spent countless hours walking me through the system.
Without her knowledge, training and great direction, our site would have been pretty sad looking. Thanks to Pamela, we have a great site and we work together to continue to make it better. If you are looking for the best of the best in the business, Pamela is the one.

Maria Hayden Source: LinkedIn

I had the good fortune to meet Pamela when I worked at MIVA. I wrote the company's documentation, while Pamela independently wrote the very helpful books that everyone actually uses. Pamela is tremendously knowledgeable in her professional field, and generously shares that knowledge through her writing, and at conferences. She is a pleasure to work with, and darned fine human being.

Linda Eskin Source: LinkedIn

I worked with Pamela for several years while at Miva. She always provided tremendous value to whatever we needed her help in, whether it was contributing an article to a newsletter, providing valuable feedback on products, or leading some of the most informative and popular educational sessions at our annual conference. Pamela is extremely knowledgeable and has a great passion for helping small business owners succeed. I can't recommend her enough!

Jimmy Cooper Source: LinkedIn

Pamela is a person that:
- I trust
- is an expert in her field.
These are two key qualities I look for in anyone I work with. And for these reasons, I would recommend Pamela.

Bill Gilligan Source: LinkedIn

Member since April 2014