Founder of the School of Podcasting. I've helped hundreds of people launch successful podcasts. I can advise you on a podcast launch, hosting, plugins, themes, microphones, software and more.
The School of Podcasting is THE place to learn how to podcast. My podcast about podcasting has been downloaded over 784,000 times since 2005. I have helped hundreds of people launch successful podcasts.
Is that 50,000 total downloads, or 50,000 per episode. There is a difference.
I also want to say the phrase "passive" is somewhat misleading. You have to push pretty hard to get that ball rolling. You can start a podcast for the price of an Xbox and a couple of games. With a podcast people can hear you. it makes you more real. I had a blog for years and a email list over 1000. When I turned that same information into a podcast, and people could hear my sarcasm instead of reading italic words, they began to know, like, and trust me at a much quicker rate. With the right niche and affiliate product you can make some nice cash. The beauty of podcasting is you post the audio/video once and its there until you take it down. Try and make evergreen content.
I'm biased but a podcast can help. When you can't get past the gate keeper, you'd be surprised that the CEO is listening to your podcast on his phone while he is on the treadmill.
The steps are simple, but podcast promotion is not easy.
1. Know who your audience is
2. Make GREAT content for THAT audience. Content that leaves them going "WOW I've go to tell my friends about this."
3. Go to where that audience is.
4. Make friends with them bringing value to every conversation.
5. Tell them about your podcast. (do not swap 4 and 5, they won't care about your podcast until they care about you).
If you're looking for the giant switch that gives you 10,000 downloads it doesn't exist. Other things that will speed things up is doing interviews and having those people promote their appearance.
Last never say the word, "only." As in "I only have 67 downloads." Those are people who chose your content over thousands of others. If this was a school 67 people would be 3 classrooms if not four.
As for tools, twitter, facebook, google+ (look for groups in Google and Facebook), meetup.com for in person meetings. You build your audience one person at a time.
Dave is very switched on. Recommended!
Dave was extremely gracious to help me out after I accidentally shut off my entire podcast feed, losing 118 shows of a top-10 business podcast in iTunes. He helped me diagnose the problem and walked me through the step by step path to fix the problem. I'll keep coming to Dave anytime I have questions about podcasting.
Excellent! Dave was able to quickly answer all my questions and help us set up a second podcast. I'll definitely reach out to him again in the future for all my podcasting questions. Very knowledgeable.
Dave was friendly, efficient, and informative. He had answers to all of my questions and gave me exactly the amount of detail I needed. Can't ask for much more than that. I definitely got my money's worth and should have called him earlier, before I wasted so much time trying to figure things out on my own.
Dave really knows his stuff, and was able to clearly explain how to get a podcast up and running. He also provided me with several excellent resources that I did not know about. If you are thinking of starting a podcast Dave can definitely help you out.
I first heard of Dave Jackson through various One Minute How To programs he recorded with George Smyth. But it wasn't until recently that I became a regular listener to different podcasts that Dave does personally, most notably School of Podcasting.
What I immediately noticed about Dave is that he has an ability to explain complicated concepts and processes in an easy to comprehend way. While he understands the details of the technology he is explaining, he also knows what is important for you to understand and what can be left out until you have a better grasp of the concepts he is teaching.
I would recommend Dave Jackson as a mentor and trainer to you or your company if you are interested in getting a podcast up and running. He certainly has been a help to me and my podcast, Missionary Talks, through the various content that he provides.
I hired Dave to speak at the 2008 Erma Bombeck Writers' Workshop. Out of the 30+ speakers, Dave ranked as one of the most popular and most authoritative. His personal style combined with expert knowledge make him the ideal person to help with your next podcasting project for training.