Should I use my "personal" or "website brand" account to interact and build relationships with influencers/bloggers in my industry?

#1 Go to LinkedIn. Find a bunch of group owners / managers for LinkedIn groups that are large and relevant. Talk to them. #2 Next identify important bloggers. Websites with high Alexa rankings, perhaps, and which cover entrepreneurship. Ask them about dropping a mention with a link. Also ask about their rates for publishing an advertorial. If you don't have an advertorial article / press release at hand, pay me to write one. Or pay someone less talented. ; ) #3 After the advertorials are published, THEN you've given people on Facebook and Twitter something to share. It's much better to share a link to an article OFF your website than ON it because it creates the impression that people are talking about you, that there's some buzz, that your conference is something to look into. At this point, you can go after social media influencers. Doing so before might be premature, in my opinion. #0 Forgot to mention this because it seems like a no-brainer. But make sure your conference website has a compelling landing page whose verbal and visual content makes the most of your star speakers and the networking opportunities to be found among attendees. Photos, writeups, information, and a streamlined sales funnel for booking tickets. That should be ready in advance of everything else, since links are only as useful as what they link to.

This is the kind of question I usually get by most of my clients and love the opportunity to help with a few ideas. Since you are planning to offer the spaces mainly for art events, meetings and popup shops, you are mainly targeting locals rather than tourists in the first place. So I would focus on those clients first. Start using local social media and invite people to a cocktail on one of your spaces. You can either have a mini showing, art-gallery style. Go to the office buildings in the city and invite the employees. Show up at artists' coops and handle invitations to your cocktail. Go to the places your users already are. Once in the cocktail collect the information of those attending and ask them specifically what use they would give that space (meetings, events, etc.) Once you have filtered their responses you can email them with specific tips and suggestions on how to discover the best spaces the city has to offer for their specific needs. You can even sponsor a local, up-and-coming artist and offer invitees to let them know when the artist would do a popup shop in one of your spaces. We can definitely brainstorm more about this if interested Good Luck Elba Nino

1. Be relevant. 2. Be personal. 3. Be clear. 4. Show what's in it for them. 5. Be appreciative.

Hello! First, you're going to have to spend some time researching your targets. You can go for the typical outlets that feature startups, but I think you'll find great traction if you start researching bloggers that are in the healthy food space. I would also spend some time researching who has covered your competitors, who might be healthy snack subscription services such as Urth Box, Healthy Box, Graze, etc. You can use a tool like Buzz Sumo (buzzsumo.com) to see what publications and AUTHORS (this is the most important part) have covered their launch or anything related to them. The authors are extremely important because often times they have their own personal blogs, or they write for multiple places. Once you find the authors you want to target, get to know them and engage with them. I have a lot of tips (and also a research spreadsheet as a resource) that you can find in these two places: Post: http://www.copyblogger.com/stronger-outreach/ Resource For Research/Tracking: http://t.co/89AER7pUBW As far as an example email, something like this might work for a food blogger, customized for each person and in your own voice. Never, ever send the same exact pitch to food bloggers, and make sure you research their temperament before reaching out. You'll want to get to the point, but make sure they know that you appreciate their blog, them, and what they've written about. Also, make sure you're following them on their various networks and that you've engaged in some way with them. This may take some preparation but it's worth having that warm touch before reaching out. Also make sure they're open to accepting pitches. Some explicitly state that they're not, and you should honor that. ---Hi [name] <-- always address by name. I'm [your name] and I'm the founder of [company name], which is a healthy snack food subscription service. We [name competitive differentiator here] and I'm hoping to help spread the news of its launch to the food community. I was looking through your blog/site/publication and I noticed that you've posted about [something related to your area - healthy snacks, healthy recipes, quick bites, etc - share link] and [share why it was important to you - maybe their post talks about one of the reasons you decided to launch the company, etc]. Do you feel as if [company name] would be a good fit to share with your audience? We'd love to share a promotional code with your readers so that they're able to get the first month free and test out the snacks. Thank you so much for your time! ---- As far as reaching out to bloggers that have covered competitors, that's another beast, because you have to be respectful in how you approach it. If you have the resources, you can always write a post that discusses something in the health space related to food, including (proven) scientific facts, with visual "fact cards" that can then be pitched to a bigger news outlet. That's just a very loose, general example as more research is required to figure out what will resonate with that crowd. It's also something that I could brainstorm and cover in depth on a call. I'm always available to chat via Clarity. I've executed outreach for a lot of product launches in the past and I'm happy to chat about this. Have a great day!

it should be noted there is a difference between “ambassadors” and “athletes” butThe most common method I’ve seen is through the use of a discount code. Whenever the ambassadors code is used upon checkout they typically would receive the discount amount. Ex: customer purchases $100 worth of product and uses ambassadors code (am15) for 15% off total order. The ambassador would receive $15. Other perks are usually they will be provided a code that they can use for their personal use, as well as early access to new releases and such. As far as what they’re required to do is more often than not they essentially have to post an add for the brand on their social media platform a specified amount of times. (Per week/per month).