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SV$6.67/min per minuteNew ArrivalSEO ConsultantSelena Vidya • Los Angeles, CACreated 2 years ago in Sales & Marketing / Search Engine OptimizationI love problem solving and helping people learn more about how to a) improve their website's SEO to improve traffic/revenue and b) learn SEO in general so they can take it and run. I have SEO auditing and strategy experience with online publications, Ecommerce brands (high ticket, driving 50%-60% revenue growth from organic YoY) and SaaS companies as a few examples.Selena Vidya Los Angeles, CANew Arrival
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Selena is a professional with a personal touch. She is meticulous in her work and extremely knowledgeable in the field of SEO, content audits & strategy.
Source: LinkedIn Joanne Watt Apr 28, 2015I've hired the companies Selena has worked for since 2010 and have collaborated with her on multiple search and PR campaigns. In the past, I ran a small in-house SEO program with limited resources. I needed someone to jump in the ring and evaluate/execute on projects my team was unable to complete. Selena not only jumped in the ring, she dug her teeth in and took on the websites as her own. Her work directly influenced the sites' SEO growth. She has a deep knowledge and passion for search and social marketing and it shines in every project she works on. Not only is she a total SEO whiz, but she's also a fantastic person.
Source: LinkedIn Meaghan Thomas Apr 28, 2015Selena is one of the most authoritative figures in the SEO industry. Her knowledge of organic search and ability to devise strategies based on best practices and exhaustive research on clients' sites and niches makes her project management skills the best asset to a client's organic success.
Having worked directly with Selena, I can attest to the strength and relentless nature of her work ethic. She never gives 99% on a project. A project isn't complete to her standards until it is 100% perfect.
Her passion drives her to live the SEO lifestyle. It isn't a job for her, it is a mission. Several nights a week she was up working on client projects at 1am or later, and in the office on time the next day.
Clients, the SEO industry, and myself, all benefit from her continued work in organic search. If you get a chance to work with her as a client or colleague, take the opportunity.
Source: LinkedIn Charles Montgomery Apr 28, 2015Selena was our day-to-day contact for SEO consulting from BlueGlass. She was highly knowledgeable about SEO, easy to work with, and would be a great asset to a digital marketing team or agency.
Source: LinkedIn Christine Kuecherer Apr 28, 2015Over the course of the last 3+ years, I've worked with Selena on several different client projects in highly competitive verticals. From my experience, she provides great results in blogger outreach and SEO projects. She is also excellent at developing creative ideas to achieve project goals. She once secured coverage with an article angle that had me calling her a genius, and our client saying that it "made my entire day." On top of that, Selena is a pleasure to work with, always communicating clearly and providing timely responses.
Source: LinkedIn John Faris Apr 28, 2015Selena has an uncanny ability to look at a website and immediately list optimization suggestions and implementation. Her in-depth knowledge and passion for SEO and analytics made her an invaluable asset to BlueGlass.
What impressed me the most during my time under her leadership was how she completed tasks and tight deadlines with ease, all while directing and managing a team that was in a completely different time zone.
Source: LinkedIn Brittany Klontz Apr 28, 2015Selena has a strong passion for her work and her drive is contagious. Selena's knowledge and experience with SEO always brought insight into any campaign ideation. Whether it was an honest appraisal, tough feedback or clever idea, she came to the table with her "A" game and we had a better outlook for each project she was involved in.
Source: LinkedIn Patrick Winfield Apr 28, 2015Selena has always marched to the beat of her own drum, and it's really suited her. A strong, intelligent woman, she can tell you whatever you want to know about search, she's an open book-- just ask.
I could always depend on her for honest advice, which enabled my team to reach far beyond client expectations. I have no doubt that whatever team she is apart of, she will be a positive asset, taking them to heights they never felt possible.
Source: LinkedIn Jaclyn Lambert Apr 28, 2015I hired Selena 4 years ago at Search & Social and from day one, Selena has proven herself to be an outstanding digital strategist and technical SEO. She has time and time again taken the steps to educate herself and her team members on what is needed to stay highly innovative in an industry where innovation is critical to success.
Selena is highly professional and business minded. She can hold her own in a room full of suits and techies, walking them through reasonings behind SEO strategy with the confidence of a 15 year veteran. I cannot express enough how important Selena has been to Search & Social and BlueGlass over the past 4 years as she has been a cornerstone in every aspect of digital marketing, and a proven leader. Selena is a true expert in the digital marketing field and she has my fullest and utmost respect.
Source: LinkedIn Loren Baker Apr 28, 2015Selena's ability to create strategies is surpassed only by her extensive knowledge of SEO. She revels in continuing to learn in an ever-changing industry, keeping up with algorithmic updates and optimization tactics to provide clients with the highest quality and most thorough service possible. Selena strives for constant improvement, seeking out feedback and suggestions from colleagues in an effort to expand her already comprehensive knowledge and skills, and to ensure projects are well-rounded and well executed. She is also a forthright and effective communicator, which makes it very easy to work with her and get the job done in the most efficient manner.
Source: LinkedIn Michelle Lowery Apr 28, 2015Personally, I would use your personal account when it comes to commenting on their posts and interacting on social sites. They'll be able to tell that you're associated with a specific brand/company, and acknowledge it. While everyone enjoys having brands interact with them, and comments on how smart and on top of things they are, the reality is that individuals want to connect with other individuals, and will like the brand by association with that individual.
Hello!
First, you're going to have to spend some time researching your targets. You can go for the typical outlets that feature startups, but I think you'll find great traction if you start researching bloggers that are in the healthy food space.
I would also spend some time researching who has covered your competitors, who might be healthy snack subscription services such as Urth Box, Healthy Box, Graze, etc. You can use a tool like Buzz Sumo (buzzsumo.com) to see what publications and AUTHORS (this is the most important part) have covered their launch or anything related to them.
The authors are extremely important because often times they have their own personal blogs, or they write for multiple places. Once you find the authors you want to target, get to know them and engage with them. I have a lot of tips (and also a research spreadsheet as a resource) that you can find in these two places:
Post: http://www.copyblogger.com/stronger-outreach/
Resource For Research/Tracking: http://t.co/89AER7pUBW
As far as an example email, something like this might work for a food blogger, customized for each person and in your own voice. Never, ever send the same exact pitch to food bloggers, and make sure you research their temperament before reaching out. You'll want to get to the point, but make sure they know that you appreciate their blog, them, and what they've written about. Also, make sure you're following them on their various networks and that you've engaged in some way with them. This may take some preparation but it's worth having that warm touch before reaching out.
Also make sure they're open to accepting pitches. Some explicitly state that they're not, and you should honor that.
---Hi [name] <-- always address by name.
I'm [your name] and I'm the founder of [company name], which is a healthy snack food subscription service. We [name competitive differentiator here] and I'm hoping to help spread the news of its launch to the food community. I was looking through your blog/site/publication and I noticed that you've posted about [something related to your area - healthy snacks, healthy recipes, quick bites, etc - share link] and [share why it was important to you - maybe their post talks about one of the reasons you decided to launch the company, etc].
Do you feel as if [company name] would be a good fit to share with your audience? We'd love to share a promotional code with your readers so that they're able to get the first month free and test out the snacks.
Thank you so much for your time! ----
As far as reaching out to bloggers that have covered competitors, that's another beast, because you have to be respectful in how you approach it.
If you have the resources, you can always write a post that discusses something in the health space related to food, including (proven) scientific facts, with visual "fact cards" that can then be pitched to a bigger news outlet. That's just a very loose, general example as more research is required to figure out what will resonate with that crowd. It's also something that I could brainstorm and cover in depth on a call. I'm always available to chat via Clarity. I've executed outreach for a lot of product launches in the past and I'm happy to chat about this.
Have a great day!
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