Where can I find the "best" example of a PPC Landing Page for conversions?

Hi There are Facebook advertising techniques that would allow you to target competitors followers, related beauty or skincare pages followers then target them with your advert going to a landing page with a buy now unmissable offer to capitalise on your conversions. Because most people do not buy first time, I would then re-target them with the offer on their Facebook newsfeed so they do not forget you, adding to your conversion. Facebook is by far the cheapest for adverts Google would be crazy prices for this type of product. You could also look at placing with affiliates and let them do all of the marketing work and your cost would be fixed, but there is a lot of competition for affiliates in this sector so maybe difficult. If done right on Facebook with a laser targeted campaign with landing page you should be looking at $0.25 to $0.30 per 1,000 views with a decent conversion making the cost per conversion very low. When you target people you know would be interested in your product it is always best to do a CPM campaign rather than a CPC as this is a waste of money, if launching this product there is no market price other than competitors products so you can show it as a high price then do a landing page with a launch offer only available for a limited time with a count down clock, even offer referral discounts if they share on Facebook. Hope this helps

I provide conversion optimisation services on a price per day on a rolling monthly basis. I did it this way, because my background is in software development consultancy and everything was estimated and billed out on a daily basis. I also provide one off services which is normally priced based on how long it would take to complete. I prefer to work with customers on a rolling monthly basis because I can have an impact on many aspects of their digital marketing and business processes. It means I'm also not tied to only creating split tests but have the freedom to advise and have a positive impact on multiple areas of a business.

Here's an evernote file of things I've found and liked around the internet re: 2 sided marketplaces. All digital, although not sure exactly how "successful" they are - but more for reference. Quality / Copywriting https://www.yourmechanic.com/works#mechanics https://www.airbnb.ca/?locale=en http://powhow.com/ Community Engagement http://www.houzz.com/ideabooks https://www.healthtap.com/ https://www.airbnb.ca/wishlists/popular https://www.wello.com/class/set/Yoga/ Categories / Search http://www.etsy.com/ http://fiverr.com/ https://www.airbnb.ca/s/moncton?source=hdr http://takelessons.com/search?q=4gq30T Deliver of Service www.hotelstonight.com www.uber.com https://www.medicast.co/ www.wello.com www.takelessons.com www.taskrabbit.com How it works https://www.taskrabbit.com/how-it-works https://www.zaarly.com/howzaarlyworks http://takelessons.com/students/how-it-works https://www.wello.com/how-it-works/ https://www.medicast.co/how-it-works https://www.healthtap.com/#how_it_works https://www.wello.com/how-it-works/ https://www.odesk.com/info/howitworks/client/ http://www.guru.com/emp/takeTour.aspx The Why http://nest.com/smoke-co-alarm/why-we-made-it/#nobody-ever-looks-up Supply Side https://www.elance.com/q/find-work http://www.guru.com/pro/index.aspx https://www.odesk.com/info/howitworks/contractor/ http://takelessons.com/teachers https://www.zaarly.com/selling http://www.skillshare.com/teach https://www.udemy.com/teach/ www.powhow.com/open-your-own-studio https://www.airbnb.ca/rooms/new Conversions http://www.justanswer.com/ http://www.skillshare.com/ Referals http://www.powhow.com/open-your-own-studio uber.com/invite/rjif2 Subscriptions http://www.powhow.com/open-your-own-studio http://premium.docstoc.com/subscribe/plans http://www.rocketlawyer.com/plans-pricing.rl Help Center http://help.zaarly.com/ https://www.airbnb.ca/help Pricing http://www.rocketlawyer.com/plans-pricing.rl http://www.powhow.com/open-your-own-studio http://premium.docstoc.com/ http://mixergy.com/premium/ http://wistia.com/pricing https://teamtreehouse.com/subscribe/plans

Start with creating your USP (aka Message). This message will be the statement that sums up the reasons for doing business with you from THEIR perspective based on what THEY want (versus why YOU think they should do business with you). It may feature a unique ability your company can provide - some feature or benefit or experience that they either can't get anywhere else or that you do better than anyone else - and I'd strongly suggest it NOT be based on your low pricing. To do this - get very clear about what pain (or problem) your business gets rid of (or solves) and what promise you make to your market. For example: When you say "excellent quality" and "affordable"... what exactly does that mean and why should your market care? -How will they KNOW it's "excellent" (according to them)? And do they want excellent? Maybe they want fast... -What does "quality" mean and how will they know? If you fix my cellphone and it works... How is that qualitatively different from anyone else fixing my phone? Isn't fixed the same as fixed? -What is "affordable"? And affordable for whom? Lastly - When you say "specialize" - and then say cellphone and tablet repair... Does that mean you specialize in ALL cellphones and tablets? Because when you say "cellphones and tablets" it sounds more like you generalize in a type of handheld electronic product. A specialist is an expert in a small area of products or services. Think deep and narrow. For example - You can specialize in repairing a certain brand - Such as "we specialize exclusively in the repair of Samsung cellphones and tablets"... Or you can specialize in the repair of devices running on the Android platform.... (you get the idea) Once you find your USP - use it in all of your inbound and outbound marketing platforms. I wish you the best of luck in your marketing efforts! -David

Source: I founded www.buyads.com and www.isocket.com, which powers the direct ad sales for the web's best sites (like TechCrunch, AOL, Microsoft, etc) We hand invited the publishers that join our market because, as your question suggests, there is some threshold between who should and should not try direct sales. There are no hard rules, just guidelines. The superseding one is this: Do you have inventory (audience) an advertiser would take the time to specifically work with you for? If you open a "store" and starting selling this stuff, do people want to buy it? One measure is traffic, but that's not enough. In general we like to look for sites with 100,000 page views a month or more. But it can depend on the content and vertical. For example, we power a website that gets 25k hits a month but is the only site covering the voice over talent industry in Hollywood - so its super nichey and there is a market for those advertisers. Other examples of small but successful premium properties include some hyperlocal ones (www.queensmamas.com, www.brooklynheightsblog.com, www.brokelyn.com, etc), the largest blog for truckers, largest blog for prison wardens, etc. The conflicting examples are sites with large traffic but bad audiences/verticals. We reject a lot of "tech blog" also-rans that just copy and paste content from TechCrunch but get a lot of SEO traffic from it. Or even if it's a legit site, it can be in a bad brand-advertiser vertical like home finance / mortgages (which is mostly lead gen advertisers)