I have a Google Adwords campaign running and it is not converting at all. I am doing lead gen for Interim CFO's & Controllers. Basically short & long term engagements for the startup community and middle market companies. We charge hourly, have over 170+ clients and work anywhere in the US but typically clients are Nor Cal based. Please help with an example.
I'd focus on learning landing page best practices and applying them to your specific product and audience. There are tons of resources out there to help you (check out this webinar specifically geared toward optimizing PPC landing pages: http://webinar.unbounce.com/ppc-landing-page-hacks).
I'd be happy to set up a call and help you discover some opportunities for improving conversion if you'd like to discuss further.