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Sarah Brody Digital Ads Expert | Former Marketer @ HubSpot

Cleveland, OH

Paid Ads Consultant & Freelancer. Former HubSpot marketer. Areas of expertise: PPC / paid advertising, Google Ads, Facebook / Meta ads, inbound marketing, lead generation, conversion optimization, revenue growth. 12+ years experience. www.sarahbrodyconsulting.com

$4.17/min

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95

Calls

60

Reviews

Digital Marketing

Email Marketing

Inbound Marketing

Facebook Advertising

Google AdWords

Retargeting

Lead Generation

PPC

Facebook Ads

HubSpot

Member since January 2014

Areas of Expertise

Reviews 60
Answers 57

PC

Wonderful call. Super, super knowledgeable, and deep insight into what works for PPC in B2B spaces.

Source: Clarity Perrin Carrell Apr 27, 2023

MN

Was able to grasp the issues I'm dealing with very quickly and provide very useful actionable results.

Source: Clarity Max Novitsky Jan 13, 2021

AJ

Brilliant call with Sarah! Absolute expert.

Source: Clarity Andy Jones Jul 8, 2020

ML

Sarah gave us clarity on how to go about our marketing and confirms a lot of things we were already things. I would definitely recommend her.

Source: Clarity Michael Loubier May 13, 2020

PM

Did not get a lot of benefit. For this kind of help you are better off going with WordStream.

Source: Clarity Paul Mortley Mar 24, 2020

HP

Sarah helped us to think more like a growth marketer and provided us with some new tactics to test out to drive more sales leads.

Source: Clarity Hyun Park Feb 5, 2020

RT

Sarah's insight and information about the do's and don'ts on the basics of my PPC strategy has given me a look into how and what I need to focus on. Thanks Sarah!

Source: Clarity Richard Tiland Oct 23, 2019

QG

Great call with Sarah. Very insightful and actionable. I was looking for tips and advice on how to hire my first marketing employee for my startup. Thanks !

Source: Clarity Quentin Gilon Sep 18, 2019

Digital Marketing

Email Marketing

Inbound Marketing

Facebook Advertising

Google AdWords

Retargeting

Lead Generation

PPC

Facebook Ads

HubSpot

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Clarity

Sarah Brody

Cleveland, OH

Paid Ads Consultant & Freelancer. Former HubSpot marketer. Areas of expertise: PPC / paid advertising, Google Ads, Facebook / Meta ads, inbound marketing, lead generation, conversion optimization, revenue growth. 12+ years experience. www.sarahbrodyconsulting.com

$4.17/min

95

95 Calls

60

60 Reviews

30 minutes
Avg. call

Digital Marketing Email Marketing Inbound Marketing Facebook Advertising Google AdWords Retargeting Lead Generation PPC Facebook Ads HubSpot

Call me to talk about

Email Marketing & Lead Nurturing

Having managed the email and lead nurturing channel for HubSpot's mid-sized business segment, I am passionate about helping others effectively utilize email marketing to drive more leads, customers, and revenue.

I've consulted with dozens of clients to help all different types of companies improve their email marketing and lead nurturing strategies through immediately actionable tactics.

I was also an instructor at General Assembly for several years, teaching various courses on email and inbound marketing strategy.

Let's chat about how to improve your email marketing efforts so you can start seeing better results ASAP.

Inbound Marketing: Drive Website Traffic, Generate Leads, & Convert Customers

I worked on the marketing team at HubSpot, the original inbound marketing company, for several years. I both implemented and taught inbound marketing strategies on a daily basis, and managed HubSpot's email marketing, lead nurturing, SEO, retargeting, and PPC channels.

I've consulted with dozens of clients to help all different types of companies grow their traffic, leads, and revenue through immediately actionable tactics.

I was also an instructor at General Assembly for several years, teaching various courses on inbound marketing strategy.

Let's chat about how to improve your marketing efforts so you can start seeing better results ASAP.

Lead Gen PPC: Optimize Ad Campaigns to Generate More Leads & Revenue

Looking to drive more qualified leads through PPC? I managed HubSpot's paid marketing channel, implementing and overseeing all ad channels, including search, display, social, & more.

I've consulted with dozens of clients to help all different types of companies grow their traffic, leads, and revenue by improving their paid advertising campaigns through immediately actionable tactics. As a consultant, I've created and managed paid advertising campaigns for a number of highly successful companies with large budgets, and have helped them achieve higher ROI.

I was also an instructor at General Assembly for several years, teaching various courses on paid advertising and inbound marketing strategy.

Let's chat about how to improve your lead gen PPC efforts so you can start seeing better results ASAP.

SEM / PPC: Optimize Ad Campaigns to Generate More Leads & Revenue

I managed HubSpot's paid marketing channel, implementing and overseeing all ad channels, including search, display, social, & more.

I've consulted with dozens of clients to help all different types of companies grow their traffic, leads, and revenue by improving their paid advertising campaigns through immediately actionable tactics. As a consultant, I've created and managed paid advertising campaigns for a number of highly successful companies with large budgets, and have helped them achieve higher ROI.

I was also an instructor at General Assembly for several years, teaching various courses on paid advertising and inbound marketing strategy.

Let's chat about how to improve your paid advertising efforts so you can start seeing better results ASAP.

PPC / Paid Advertising: Optimize Ad Campaigns to Generate More Leads & Revenue

I managed HubSpot's paid marketing channel, implementing and overseeing all ad channels, including search, display, social, & more.

I've consulted with dozens of clients to help all different types of companies grow their traffic, leads, and revenue by improving their paid advertising campaigns through immediately actionable tactics. As a consultant, I've created and managed paid advertising campaigns for a number of highly successful companies with large budgets, and have helped them achieve higher ROI.

I was also an instructor at General Assembly for several years, teaching various courses on paid advertising and inbound marketing strategy.

Let's chat about how to improve your paid advertising efforts so you can start seeing better results ASAP.

Answers 57
Reviews 60

Answers

Sarah Brody answered

When business owners say that they have customers or sales "without having done any advertising," how do you think they got those customers/sales?

In all likelihood, these folks are defining "advertising" as paid promotional efforts. With so many tools at our disposal for doing organic (non-paid) marketing, many companies are able to get off the ground and start seeing success by focusing their efforts on these organic channels (email marketing, blogging, SEO, social media, website optimization, lead nurturing, etc).

By leveraging these inbound marketing channels, building out a strong content strategy, and developing a strong and diversified online presence, you should be able to get your business in front of many new audiences, without having to pay for banner ad placements and Adwords campaigns.

As the manager of the paid marketing channel for an inbound marketing company, one of my most important endeavors is finding ways to scale back our advertising spend and help increase our yield of new leads and customers from our organic channels. I'd be happy to discuss organic vs. paid strategy with you greater detail if you want to hop on a call.

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Marketing Strategy

Social Media Marketing

Sarah Brody answered

Marketers, paid / social, email traffic experts: Do you have any problems with the accuracy of your campaign data in analytics?

Analytics do tend to be faulty at times, so I'd recommend (without overcomplicating things too much) having more than one platform for tracking your analytics, if possible. I use both HubSpot's analytics tools and Salesforce reporting, and often compare the two sets of results to check them against each other. Generally, though, you should be able to spot drastic changes in reporting and know that it was either likely caused by a big shift in your marketing efforts, or else there may be a bug in the system. Always double check that you set up your tracking tokens correctly too.

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Social Media Marketing

Online Marketing

Digital Marketing

Sarah Brody answered

Is there a platform through which you can sell b2b ad space?

I agree with Adii -- LaunchBit is good. They're still fairly early stage, but that gives you a leg up in terms of inventory. I worked with them for a few months and was able to achieve a relatively low cost-per-lead with them.

You could also try some affiliate marketing with companies like Commission Junction or Netline. These can get you pretty solid volume, but if you're solving for quality, I'd keep them lower on the list.

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Marketing Strategy

Sarah Brody answered

What is the most efficient way to have a steady source writing/blogging/tweeting ideas?

I'd look at other top content aggregation sites/discussion forums to get ideas on what people are talking about and what topics are most current: news.ycombinator.com, growthhackers.com, inbound.org, etc. I find that even just scrolling through the headlines will usually spark an idea for a new blog post topic.

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Writing

Blogging

Sarah Brody answered

How do you solve the 'education' problem for enterprise B2B products and create demand?

From an overall messaging standpoint, you need to figure out how to tie in your messaging around the problem that they don't know they have to messaging around problems that they *do* know they have. Your product is likely not just solving one problem, but others by extension as well. In other words, expand your value proposition. For example, I do marketing for HubSpot, which sells an all-in-one marketing software. But not everyone who would be a good fit for our software goes out and searches for "all-in-one marketing platform" because they don't know that that's what they need. But they *do* search for "how to save time on my marketing," "how to make my marketing easier," etc. which are also problems that our software helps solve. So the trick is to go after both the long-tail keywords that are very closely relevant to your product, which will have a lower-volume audience, and to also target your messaging to resonate with folks at a level maybe once or twice removed from your specific value proposition.

Another best practice here is to get really good at content marketing. Make a video that your audience will want to share with others. Write some killer blog posts. Do some guest blogging on sites that are popular among your target audience - what blogs do these enterprise buyers skim every morning with their coffee? Having exciting, useful, and relevant content, and getting it in front of the decision makers of the companies you're looking to sell to, is what's ultimately going to get you noticed.

Happy to share more of my experiences marketing & selling a sophisticated B2B product if you'd like to discuss further.

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Demand Generation

SaaS - Enterprise & SMB B2B

SaaS Sales

Sarah Brody answered

Local social marketing: best marketing strategy to bring leads to a local Chiropractic business through facebook ads/facebook landing page?

Paid ads can be effective if you have a decent budget, but you should really be focusing on organic promotion for your business. You'll be able to pull in high quality leads by optimizing your website and landing pages, creating interesting and relevant content, and leveraging other important channels such as email marketing, your blog, and social media.

If you are looking to expand your Facebook efforts, there is a way to create a custom tab with an embedded landing page, but I'd say you're more likely to be able to drive traffic to a landing page on your own website than you are to get people to notice a new tab on your Facebook page.

Happy to chat if you'd like to discuss lead gen and balancing paid and organic efforts any further. I can also give you more info about HubSpot's marketing software if you're looking for a way to integrate your landing pages and email tools. Feel free to reach out either way!

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Facebook Marketing

Local Marketing

Social Media Marketing

Sarah Brody answered

Looking for help determining ideal marketing automation -> CRM workflow.

It sounds like you're off to a good start with your lead generation. While it is important to keep lead volume strong, it's even more important to have a way to follow up with these leads and continue pushing them through your sales funnel until you can convert them into revenue. Without that follow-up, especially if you're generating leads through PPC, you're likely wasting the budget and energy you're putting toward your marketing efforts in the first place.

The first thing I'd recommend you do is create an automatic "kick-back" email that triggers as soon as a lead downloads your ebook. Be sure to thank them for downloading, give them a link to access the ebook, and then (most importantly) include your call-to-action for the next step you want them to take.

Second, figure out how you're going to handle these leads from a sales perspective. If you're stretched for bandwidth, I'd recommend a system where you assign dollar values to different types of leads, and only have a sales rep follow up with your highest value leads. How much is an ebook lead worth to your business? How much is a demo lead? What about someone who actively requests to be contacted?

You'll find that as you get these systems and processes underway, it'll be extremely useful to have a CRM system both for integrating with your marketing efforts and for helping your sales team to be able to sort and prioritize the leads they're reaching out to.

Lead conversion is a daily focus of mine in my role at HubSpot, and I'd be happy to chat further about how to get a strong marketing/sales funnel set up so you're better equipped to manage the leads you generate and better able to convert them into dollars. Let me know if there's anything I can do to help!

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Sales

Sales Management

CRM software

Sarah Brody answered

Need to install a pop-up to convert visitors on our blog for a B2B SaaS product

Pop-ups are generally pretty obtrusive to the user experience and may actually have a negative impact on your conversion rates. I'd recommend refining and testing your calls-to-action (including offer, copy, image, & placement) to make sure those are as optimized as possible.

I'd also recommend setting up your calls-to-action as "smart content" -- in other words, show different CTAs to your subscribers, leads, and customers so you're asking each visitor to take the next step that's most appropriate for them. Happy to discuss leveraging smart content in more detail if you're interested -- it's helped us tremendously in increasing our blog conversion rates.

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Content Marketing

Conversion Optimization

Sarah Brody answered

What are some tips for starting to bring more customers through the doors of my franchise using online marketing? (social media, blogging, reviews)

So excited to hear that you're looking to start up your online marketing! There's so much opportunity across the various online channels to drive more traffic to your website and acquire more customers for your franchise. It's important to map out a clear strategy before diving in, as the best way to achieve success here is to make sure that all of your online channels work together and support each other.

My job at HubSpot is to grow our own customer base, and to help other marketers generate more traffic, leads, and customers for their businesses. I'd be happy to set aside some time to discuss with you where to begin, and how to map out a strong strategy for blogging, social media, content marketing, website optimization, and more. Let me know if you're interested in chatting!

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Digital Marketing

Social Media Marketing

Franchise Consulting

Sarah Brody answered

In what situations should a SAAS company offer phone support? In what situations should it only be email support?

Offering easy and quick access to your support team is one of the best ways to delight your customers. Even if they have a question that can be answered via email, being on the phone with them gives you the opportunity to calm down a frustrated customer, provide solutions faster, and present a positive image of your business by being friendly, personal, and helpful. On top of that, as in marketing and sales, it's important to be present wherever (and however) they're looking for you, and if they're searching for a phone number on your website, only to find that you can't be contacted by phone, you're likely setting them up for an even more negative experience than the one they were already facing.

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Customer Support

Technical Support

Help Desk Support

Sarah Brody answered

How can I reach out to Twitter users who have an immediate need for my services? I can see local tweets from great prospects but a reply would be SPAM

Twitter is actually a great prospecting tool, and these are people you should absolutely be engaging with as a brand. The key is to engage without coming off as spammy. Instead of "Buy our product now to solve your issue", try something friendly like, "Hey XYZ! We'd love to help you [solve problem]. Let us know how we can help!" or "We'd be happy to put you in touch with one of our experts on this topic. Let us know if you'd be interested in chatting."

In other words, as long as you're focused on providing value over pitching your products, your responses won't come off as spammy, and you'll not only be able to get more qualified prospects from Twitter, but you'll also grow a stronger and more lovable brand presence.

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twitter marketing

Social Networking

Twitter for Business

Reviews

Wonderful call. Super, super knowledgeable, and deep insight into what works for PPC in B2B spaces.

Perrin Carrell Source: Clarity

Was able to grasp the issues I'm dealing with very quickly and provide very useful actionable results.

Max Novitsky Source: Clarity

Sarah was great, to the point, and no fluff. I would not hesitate to use her again

Source: Clarity

very helpful, well worth it

Source: Clarity

Brilliant call with Sarah! Absolute expert.

Andy Jones Source: Clarity

Sarah gave us clarity on how to go about our marketing and confirms a lot of things we were already things. I would definitely recommend her.

Michael Loubier Source: Clarity

Did not get a lot of benefit. For this kind of help you are better off going with WordStream.

Paul Mortley Source: Clarity

Sarah helped us to think more like a growth marketer and provided us with some new tactics to test out to drive more sales leads.

Hyun Park Source: Clarity

Sarah's insight and information about the do's and don'ts on the basics of my PPC strategy has given me a look into how and what I need to focus on. Thanks Sarah!

Richard Tiland Source: Clarity

Great call with Sarah. Very insightful and actionable. I was looking for tips and advice on how to hire my first marketing employee for my startup. Thanks !

Quentin Gilon Source: Clarity

My call with Sarah was very effective and useful. She's very knowledgeable about content marketing and was able to answer all my questions and more on a short call. She's also very friendly and easy to talk to. I plan on having another call with Sarah in the near future. I can highly recommend her.

Peri Elmokadem Source: Clarity

Member since January 2014