Loading...
Answers
MenuWhat are great examples of successfully launching digital two sided marketplaces other than the Airbnb example people always quote?
This question has no further details.
Answers
Here's an evernote file of things I've found and liked around the internet re: 2 sided marketplaces. All digital, although not sure exactly how "successful" they are - but more for reference.
Quality / Copywriting
https://www.yourmechanic.com/works#mechanics
https://www.airbnb.ca/?locale=en
http://powhow.com/
Community Engagement
http://www.houzz.com/ideabooks
https://www.healthtap.com/
https://www.airbnb.ca/wishlists/popular
https://www.wello.com/class/set/Yoga/
Categories / Search
http://www.etsy.com/
http://fiverr.com/
https://www.airbnb.ca/s/moncton?source=hdr
http://takelessons.com/search?q=4gq30T
Deliver of Service
www.hotelstonight.com
www.uber.com
https://www.medicast.co/
www.wello.com
www.takelessons.com
www.taskrabbit.com
How it works
https://www.taskrabbit.com/how-it-works
https://www.zaarly.com/howzaarlyworks
http://takelessons.com/students/how-it-works
https://www.wello.com/how-it-works/
https://www.medicast.co/how-it-works
https://www.healthtap.com/#how_it_works
https://www.wello.com/how-it-works/
https://www.odesk.com/info/howitworks/client/
http://www.guru.com/emp/takeTour.aspx
The Why
http://nest.com/smoke-co-alarm/why-we-made-it/#nobody-ever-looks-up
Supply Side
https://www.elance.com/q/find-work
http://www.guru.com/pro/index.aspx
https://www.odesk.com/info/howitworks/contractor/
http://takelessons.com/teachers
https://www.zaarly.com/selling
http://www.skillshare.com/teach
https://www.udemy.com/teach/
www.powhow.com/open-your-own-studio
https://www.airbnb.ca/rooms/new
Conversions
http://www.justanswer.com/
http://www.skillshare.com/
Referals
http://www.powhow.com/open-your-own-studio
uber.com/invite/rjif2
Subscriptions
http://www.powhow.com/open-your-own-studio
http://premium.docstoc.com/subscribe/plans
http://www.rocketlawyer.com/plans-pricing.rl
Help Center
http://help.zaarly.com/
https://www.airbnb.ca/help
Pricing
http://www.rocketlawyer.com/plans-pricing.rl
http://www.powhow.com/open-your-own-studio
http://premium.docstoc.com/
http://mixergy.com/premium/
http://wistia.com/pricing
https://teamtreehouse.com/subscribe/plans
This Nov 2012 blog post by Bill Gurley of Benchmark Capital is very insightful, and cites some great examples as well:
All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces
http://abovethecrowd.com/2012/11/13/all-markets-are-not-created-equal-10-factors-to-consider-when-evaluating-digital-marketplaces/
Also, see the deck here which takes Bill Gurley's ideas above and translates them into an evaluation framework:
http://www.nirandfar.com/2013/03/making-a-marketplace.html
A friend of mine started http://www.apptopia.com/. You can judge success from your own lens.
Is eBay not a great example of a 2 sided marketplace?
Related Questions
-
What is the best way to implement sharing in a native app and mobile website?
I've been developing web and iPhone apps for a while and I usually recommend to first use the provided sharing mechanisms. They provide great flexibility and as well don't require your app to request permissions on external networks. Using the iOS SDK sharing components will also save you precious development time. The most important part is the content that will be shared. On that side, make sure all the content has a unique URL, and can be properly consumed on all plateforms, desktop and mobile. Pay a particular attention to the head meta tags of those pages. Open graph and Twitter tags are not optional anymore and help driver a better visibility on the networks your content is being shared onto. Don't forget to track with an appropriate analytics tool how your users use the sharing module. Then you can evaluate the pertinence of building something custom.FV
-
How to price conversion rate optimization?
I provide conversion optimisation services on a price per day on a rolling monthly basis. I did it this way, because my background is in software development consultancy and everything was estimated and billed out on a daily basis. I also provide one off services which is normally priced based on how long it would take to complete. I prefer to work with customers on a rolling monthly basis because I can have an impact on many aspects of their digital marketing and business processes. It means I'm also not tied to only creating split tests but have the freedom to advise and have a positive impact on multiple areas of a business.KM
-
How can I create a passive revenue stream, like a monthly recurring payment, for a spiritual blog?
You can use affiliate marketing for this. ClickBank.com has lots of spirituality related products that will be great for advertising on this kind of niche. Generate link for those products from ClickBank, add banners or in-text links for these product and bring a lot of traffic. You can earn about 75% of the sale of these products from your affiliate links. Second option is infolinks.com. They pay very less but their presentation of ads is very great as compared to Google Adwords. If you want a comolete tutorial on how to earn passive income from your site then call me. Free call link: clarity.fm/aishwaryashiva/early638AS
-
As an Agency that currently works on Elance where price/timeframe are the primary criteria buyers seem to be shopping with, how can I get ahead?
Remember when you start a business or are an established business you have to decide who is your perfect customer, since not all potential customers are equal, and not all potential customers are profitable. It is likely that the type of customer who is purely price orientated like those on Elance etc. may not be profitable to your overall business success as it is very unlikely they will pay you more in the future. You would be better focusing your marketing attempts on finding customers who do appraciate your work and understand the added value your agency has to offer, than chasing jobs, by people that only value you and your business by lowest price, which is a business model that can only lead to failure.CM
-
How does my startup hire an affordable marketing expert?
I don't even know how to answer this. Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is? It's marketing. McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing. Marketing is not an expense. A janitor is an expense. Your computer is an expense. Marketing is an INVESTMENT. Would you shop around for the cheapest heart surgeon? Of course not. Because you would likely end up dead. Why, then, do you shop around for a marketing expert? Are you ok with your company going bankrupt? Is that worth the small savings to you? No. Of course not. Hire someone who is good at marketing. Hire someone who knows what they are doing. Buy yourself a Lamborghini with your profit the first quarter. Get a beach house in hawaii. Grab a yacht. Or, try to find your business the cheapest heart surgeon you can and then spend the next five years wondering why such a solid business idea failed in the first 6 months. I'm passionate about this exact topic because all those statistics you read about "70% of businesses failing in two years" are solely because of horrible marketing.AM
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.