Hi! Great question and I love your 'passion'. I think you can benefit from a stronger message that speaks more clearly about who your audience is and what's in it for them.

You may benefit from a Seth Godin marketing class or book (This is Marketing) or also reading Building a Story Brand book as a start. They walk you through proven ways to identify who is your most viable selling audience and how to test and hone the services/products that they value.

Let me know if you'd like more help! Good luck too!