Loading...
Answers
MenuHow can I ensure best domain sale offer?
I'm looking to rebranding and thus considering selling my widely used and promoted domain Unthink.Me this is I think a versatile domain name and would like ensure optimal bids. Any suggestions on how to do this?
Answers
I don't think this is a name that will receive many unsolicited bids, so you'd be best of identifying some potential buyer and setting a Buy Now price along with requesting offers.
If your old domain has been widely used and promoted, then presumably it has accrued back links, been mentioned elsewhere online, and will be recalled by people who have encountered it before. So there may be some residual value in those associations and even some inbound traffic.
Selling the domain would mean losing that. Since the domain itself may not attract much bidder interest and the sale price (if there is a sale) might be disappointingly low, you should consider whether it isn't better, after all, to maintain the current domain and have it forward automatically to the rebranded version of your website.
I agree with Joseph. You probably have "Google juice" you don't want to lose. You should look at your analytics and see what the top URLs are for your existing referrals and inbound links and then set 301s for those on your new domain. I just had a client do this with thousands of links. The old domain then stays in the portfolio for awhile. After all the 301s have taken effect it could be worth selling at that point. If you also have collateral assets such as branding, design guides, logos, social handles, etc. you can package those up. I've seen packages do better than just domains because you can pitch the entire marketing wrap to the buyer. I sold one of mine for several thousand dollars for a very generic domain. However, I will warn you that you need to use reputable services because I had a client who did this on his own once and it turned out that they were scammers. You have to be careful because it's still your old brand and people will track you down thinking you scammed them. He dealt with that for months and ultimately had to remove his own company from his LinkedIn. It was a mess.
You might look at Sedo, it's a marketplace for domain sales.
Related Questions
-
How to sell a service based company?
YES! You certainly can sell a services business; and, if it is positioned and prepared properly, for pretty great returns too. There are a number of different exit strategies available to you, not ALL of them acquisition. For instance; we have helped service business owners transition (exit) from their business without selling the business, but instead by retaining a minority interest and receiving large (7 figure) royalty checks for years after their departure. That said, IF acquisition is what you want each of the dozens of strategies available to you really begin with identifying prospective buyers, understanding their motivation for acquisition and pivoting your company into alignment with those motivations. I explain the process in more detail here: http://www.zerolimitsventures.com/cadredc Hope this helps! Good luck. SteveSL
-
How important is it to have a .com domain when starting up a business?
It's far less important than it used to be, because so many social media businesses are much more reliant on their apps than their desktop websites these days. Instagram launched (and grew fast) with the domain instagr.am, for instance.CM
-
What is the ideal time to reach investors?
Hello, you have a very interesting product in an interesting and growing industry. Anything with automated HR solutions is probably a good venture right now. There is a client of ours actually, www.BetaBulls.com who has specialized in automated Human Resources software (SaaS) as a CTO for other companies. I have learned a lot from working with them and based on that experience and the few startups I have launched myself including an online job posting platform and a game, I would say that generally speaking a good time to go for outside investment is when you have a validated concept, all legal documents in place and any type of demand from either partners or clients. Think of it as a business loan - you should only get one when you don't really need it, but for strategic leveraging is better to leverage borrowed money than your own. An investor should be the same, you get an investor if you need to buy yourself more time to improve on your technology or for market reach such as production or marketing. Not to prove the concept. It sounds like you are already there, so my recommendation would be to proceed with caution not giving any major control in any one area of your company or product.HV
-
How can i embed my Clarity link into my website?
If you go to to https://clarity.fm/yourusername/widget and replace 'yourusername' with your actual user name, you should see an Embed code link to add a widget that includes your profile/per minute rate/Request a call Button. Feel free to give me a call if you'd like help implementing this into your site.JN
-
We're a renowned and profitable SAAS travel business, but our banker can't find the right buyer, is this a common issue?
Naturally 1001 variables play into this that I'm blind to but here are some assumption laced thinking points: You're profitable, upwards trending, business, in a very competitive vertical. Yes? You guaranteed have a Buyer, unless: 1. Your asking price is outrageous. Not likely as we've closed strategic sales that were 12x revenues. It doesn't get much more aggressive than that. 2. There aren't enough strategic or institutional buyers. Nope. The buyer market is wide with creative outreach. We've rarely tapped let's say 20% of our pool before successfully securing multiple qualified offers. (And we hold a 100% close rate). 3. You're so big ($1B+) that only a few have an opportunity to buy you AND they don't like you or your brand. Unlikely? More likely... 4. The outreach effort is nominal. Most brokers and M&A intermediaries boast a sub 40% closing ratio and far too many of them are "listing agents" -- whereby they list a property, announce it to a pool of buyers in their database and then "wait". We've seen deals that we normally turn around in 60-days with all-cash offers, take 18-months for "payment plan" deals closed by other firms. The results based on the experience and model employed is indeed apples to oranges. 5. How your business is presented (packaged) is not producing conversions. This too would then be a fault on your banker's side. We "spy on" the competition - it's business as usual on our end - and the typical prospectus and marketing collateral and followup materials are, well, embarassingly slim from, well, everybody. I've never encountered a problem with "the market" (the strategic buyers) and we've sold very niche and distressed properties. We have declined taking on deals where the asking price was a number picked out of la-la-land (in which case we offer complimentary guidance, feedback and let them pursue other avenues for closing the deal - which basically never happens at that asking price)... but that's a sensible discussion and likely one that was already had. If your exit is sub-$100M, your asking price is reasonable (even if aggressive), your business is indeed strong on its metrics, growth and brand value -- then any lack of offers sits with your banker. You're likely looking to play professional basketball but you brought in a kid from a high-school team. Skills mismatch. Upgrade your "player" and you'll move towards a win quite rapidly.RT
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.