What are the must-read (or must be on) sites for small/mid-size hotel group executives?

Good question. I wouldn't be worried about litigation. Your (normal) worst case might be penalties from the OTA, a difficult ongoing relationship with their Market Manager and perhaps listing removals. All independents can find ways to reward their most loyal clientele, without market visibility. Happy to discuss this briefly over a call to share the tricks.

You don't need a hotel license. You run your business as a lead generator and leverage the licenses this the owner already pays. The dues are already being paid for the rest of the units so you don't need to compensate the owner additionally for the licenses. You however are a contractor who simply provides closed leads to the hotel. Your service is "Marketing" ;) My name is Humberto, Arizona based MBA and true strategist. For further help in developing, growing, etc. google me and contact me. Best of luck!! You're onto something.

Happy to help with this and can probably bring lots of ideas to the table. Also, since LOCAL is the focus, you can't just use digital. Most of your bookings are going to come from local non digital marketing, but they will coincide with the digital marketing you do. The efforts need to be combined for effectiveness. If you are interested in a call please send me link to hotel's site so I can research before hand. OTA might not be the way to go. Happy to hop on a 10 minute free call to discuss further to see if there is a fit.

It's hard to tell from your question what you have / don't have. Do you have an MVP? Do you have people using the 'discovery tool' yet? It will be hard to get any restaurant to pay you anything unless you have a deployed MVP already. You'll need to show them actual data of the value of your tool. To do that you need people to be using it to find restaurants. So put restaurants into your tool without the restaurants necessarily paying anything for the listing. Once you have traffic you can start charging the restaurants for certain features. That doesn't mean you should wait until your MVP is done before talking to restaurants though. To develop your MVP you should be visiting restaurants and talking to them about whether the features you're currently working on would be something they're actually interested in, and ask them open ended questions that may bring up ideas that you hadn't even thought of. If you'd like more specific advice on the types of questions to ask, or what the restaurants might want to see in terms of MVP data, or general MVP development help, let me know, best, Lee

My family is in the hotel business. I can tell that we would have absolutely no interest in doing this. We make sure out employees look after our property and provide great customer service. We do not have down time for them. We run a tight ship. The liability and other headaches that come with what you propose is incredible. The only thing we would consider doing is using one of our banquet facility rooms as a senior day-care center from 9am to 2pm Mon-Friday because a company would be paying us for the space and food. Everything else is on them.