What are the best services to use for retargeting, and how should you set it up regarding tagging users / frequency?

Source: I founded a major display ad tech business. (What about Google's prediction of $100B by 2017?) I believe there are a few key things that need to change: Publishers need to wake up and stop forcing buyers to use old school hand-to-hand combat direct sales methods (where 70% of the current market $ is). Make it easier for people to buy from you, and more people will buy from you! Transactional friction must decrease. It is 10 TIMES more expensive to spend a dollar on a TV ad as it is to spend a dollar on a banner ad. (3 cents per branding dollar for TV, 30 cents for web.) We need measurement practices and attribution other than the click through rate, which was good for performance marketing but bad for branding. The big budgets want something better in order to track their spending. Engaging but unobtrusive creative formats. "When's the last time a banner made you cry?" Sight, sound, and motion on TV are still far better than banners at eliciting emotion. This needs to get figured out in order to enlarge the market.

The answer depends on your situation: You could be a start-up that is more concerned with not blowing tons of money, or you could be in a rush to be done. In both situations, your objective is to find inventory sources that work quickly and then massively scale into those inventory sources. I am going to assume that the goal is to be efficient. In this case, I would start with relatively few inventory pieces and a pretty low bid. The goal of your experiment is to determine what inventory DOESN'T work while spending as little money as possible. By concentrating your spend on a few pubs, you can get to significant results quickly. If you spread out your spend, you won't generate enough clicks or backend actions per inventory source quickly enough to determine if one is actually working. (In my latter user persona, you can simply spend gobs of money to get significant results on lots of inventory quickly.) So the moral of the story is that you want to get to results, you have to scale the number of pubs you work with to align with the amount of money you are planning to spend. You would like to, within a day or two, rule out bad inventory and focus on new inventory, or alternately, make massive investments in working inventory to print money for yourself. I would be happy to do a call to further discuss.

You can approve your AdSense by compliting the minimum number of visitor people in a day and this is done by posting about your game on social media that is mostly used. Thank you Any other questions please ask.

It depends on what your startup does but if content is key to its success its better to start with your own content to get traction and build a following then use guest bloggers to expand your reach

Can you give any industry specific data? What types of products are you selling?