What are the best services to use for retargeting, and how should you set it up regarding tagging users / frequency?

This falls outside my field; but in the absence of responses from others, I'll throw in my 2 cents. Yes, photographs will communicate emotion more viscerally and more immediately to a wider audience than would mere graphic design. It would take a rare painter to equal an average photographer for a job like this one. We've all watched weddings all our lives – weddings of actual people; and we empathize or fantasize by imagining ourselves in their place. Especially among brides, it seems there's a strong desire to emulate. But we're all trained to respond to images of weddings and brides. The less stylized and abstract they are, the more evocative we'll find them. That's my hunch. Browse some Pinterest boards about brides and weddings, and you'll quickly see for yourself what kinds of images people have selected and respond to emotionally.

Source: I founded a major display ad tech business. (What about Google's prediction of $100B by 2017?) I believe there are a few key things that need to change: Publishers need to wake up and stop forcing buyers to use old school hand-to-hand combat direct sales methods (where 70% of the current market $ is). Make it easier for people to buy from you, and more people will buy from you! Transactional friction must decrease. It is 10 TIMES more expensive to spend a dollar on a TV ad as it is to spend a dollar on a banner ad. (3 cents per branding dollar for TV, 30 cents for web.) We need measurement practices and attribution other than the click through rate, which was good for performance marketing but bad for branding. The big budgets want something better in order to track their spending. Engaging but unobtrusive creative formats. "When's the last time a banner made you cry?" Sight, sound, and motion on TV are still far better than banners at eliciting emotion. This needs to get figured out in order to enlarge the market.

I think the question is which is more important to you, the platform or the individual fundraiser? The site will gain attention through each "poll," however, marketing the site alone may not ensure the success of the different polls. But if it were me doing it, I'd market both. The truth is they are one in the same. If people don't care about what is being challenged on the site, you have no website. Vice versus, they won't care about the website, if you don't have exciting challenges.

You can approve your AdSense by compliting the minimum number of visitor people in a day and this is done by posting about your game on social media that is mostly used. Thank you Any other questions please ask.

[Source: I founded isocket, a 'thought leader' ad tech startup] Allow me to try and demystify that Luma Partners graph that you linked to. It's a great graph and Terry has done a good job building it, but it strikes fear into new people like you - and sometimes, like any data source, it can be twisted or misunderstood. Many look at it and go "wow, that's such an overcrowded market!" but I like to point out that this is a $30B (domestic) industry, and that graph essentially covers all the pieces. I'm sure if you look at any other industry that big and drill down into all the vendors and OEMs and so on it would be even more crowded. Like autos - there are a few big car companies, but thousands of little vendors that make this bolt or that gasket. It's all about the two main entities, the ones that matter - advertisers and publishers. Everything else is there to help those two groups. Advertisers, like Ford, buy advertising space from the publishers, like Yahoo Autos. So there are buyers and sellers. These buyers and sellers used to get together, shake hands, and do a deal. But over time its gotten more complicated for each side, so companies pop up to start handling different pieces of it. Any time you have a market of buyers and sellers doing business (stocks, widgets, whatever), you tend to see things like: * Brokers to help connect people and do deals. * Marketplaces where buyers and sellers can find each other. * "Authority" type services that help a buyer investigate whether a seller is legit and vice versa. * Vendors/suppliers that help you execute a deal. * And so on. For example, if you want to buy a banner ad on Yahoo, you have to make a banner ad. So there are companies that help you make great banner ads. Then maybe you want to bid on the ad space on Yahoo so that you can get a competitive price, so you go to an ad exchange like Right Media (owned by Yahoo). Let's say you call up a website and want to buy a banner ad on them. Even if you do everything else by hand (like send them a check by mail, etc) - how does the banner ad actually show up on their website? That's why ad servers were born. Ad servers manage all the different ad spaces and banner ads for a website, handles rotating the banners, turning the banner on and off on specific dates, tracking clicks, etc. One of the newest buckets is "DSPs" - this is a new type of service that popped up a couple years ago when buyers wanted to do a new type of advertising (called Real Time Bidding). A customer had a need/pain, so a group of companies started to help them. So each bucket in that Luma graph is a piece of the chain to help buyers and sellers do business. Some buckets are more important and arguably more lucrative/sustainable than others, but that's how it developed.