Loading...
Answers
MenuWhat is the most user-friendly way to display mobile ads as of November 2015?
Answers
I use ad monetization tactics to drive revenue for global mobile game brands. (Phase 10, Skip-Bo, Scattergories, etc.)
Finding a way to monetize your users with ads without pushing them away is definitely a delicate balance. Answering your questions depends on 4 main factors: 1) Type of App 2) Number of daily impressions 3) Location 4) Revenue Goals.
There are a number of ways to display ads in your app. Some include; banners, static interstitials, video interstitials, rewarded video and native ads. The most acceptable way to display ads in your app will depend on the factors I stated above.
Are you trying to design your own solution or are you looking to partner with different ad networks (there are hundreds)? It is important to understand the types of partners and what types of ads are right for your App.
I would recommend using an ad network mediation layer when you build your solution so you can 1) increase your fill rate 2) diversify your ad offering 3) simplify your reporting 4) maximize your revenue.
If you would like more specifics just let me know, I would be happy to help you out.
Here are some recommendations for user-friendly mobile ad display based on best practices as of late 2015:
Q1: A good strategy is to focus on non-intrusive ad placements that don't disrupt the core user experience. Interstitial ads between major actions or views are better than pop-ups. Offer simple self-service ad setup via standard IAB ad units and sizes that integrate with major ad networks.
Q2: As an advertiser, we valued analytics on click-throughs, conversions, and demographic targeting options. Real-time dashboard reporting on campaign performance is also important for optimizing. Simplicity in setting budgets and scheduling was key since mobile is still emerging.
Q3: According to various studies at the time, native or content-based ad formats tended to be viewed most favorably by users. Specifically:
Native ads blended into the content flow
Small static banner ads (320x50) placed above or below content
interstitial full-screen ads loaded between pages or after a set time of app inactivity
Avoiding flashy pop-ups, auto-playing videos, or large takeover ads helped improve perceptions of being "less disruptive." Focus on relevance to the content being consumed for the highest engagement with users. Measure and optimize placement types over time based on metrics.
Related Questions
-
How to price conversion rate optimization?
I provide conversion optimisation services on a price per day on a rolling monthly basis. I did it this way, because my background is in software development consultancy and everything was estimated and billed out on a daily basis. I also provide one off services which is normally priced based on how long it would take to complete. I prefer to work with customers on a rolling monthly basis because I can have an impact on many aspects of their digital marketing and business processes. It means I'm also not tied to only creating split tests but have the freedom to advise and have a positive impact on multiple areas of a business.Kevin McCaffreyKM
-
Where do I put my advertising dollars when launching a iOS app?
There is NO simple answer for this. Is the app a game? Is it a utility? Is it a social app? All apps have different advertising/launch strategies. On a broad level, Facebook's in-stream mobile app ads have proven to be very effective for conversions so I would probably start there. The key is to concentrate your efforts in the first 3-4 days of launch for advertising so you can drive up downloads and app reviews in a short period to (hopefully) be recognized in the "new and notable" and "what's hot" categories in the AppStore. Doing that effectively elongates your launch by getting in front of more people and increasing downloads.Rob WoodbridgeRW
-
How can I convince a client to sign up a 12 month SEO contract?
The best way to work around something like this is to map out the long-term strategy in phases. Build out a brief project map that outlines what they will receive within the 1-3 month period, the 4-7 month and the 8-12 month period. Set micro objectives for each period and this will give the client a bit more confidence in the short-term plans as well as the long. The key thing to remember here is that the client will often be worried about being tied into a contract that doesn't deliver results. As a result, you need to show why you need the time that you do. One thing that I often throw in is an extra incentive for longer contract lengths - for example, an extra PR/content campaign or some paid advertising extras. Try to assure them of some shorter term results that you can obtain as 'quick wins' and build their confidence this way - the major targets will always be longer term but if you can demonstrate that there will be progress between then they will be a lot more receptive.Matthew Howells-BarbyMH
-
What are the best practices in monetizing a blog post with 30k visitors consistently each month?
Don't even think about monetization yet. You want to focus on first starting to capture this month's traffic - even just 1% - as email subscribers who you can continually message and Market to. Once you have someone as a subscriber, you can now email them a dozen times over a few weeks promoting your affiliate offer, increasing the chance that they'll convert -- after all, who is more likely to convert? Someone who just read a post or someone who opted in and received a dozen trust building emails promoting a product? If you have an email list built off of this traffic you could even promote multiple products over time! If you have three compelling offers, you can pitch all three in sequence, with breaks for education and information. You're right to want to monetize this audience. First and foremost: you want to capture this audience as subscribers to your email list.Kai Davis: Your Shopify SEO GuyKD
-
How can I effectively market my online business to baby boomers / senior citizens?
You have a lot of options to market to boomers and seniors. That age group is facebook's fastest growing segment. Build ads that target that age group and think about having a facebook page to supplement your efforts there. Older people search just like the rest of us as well, so build an adwords campaign around keywords that might align with your product. Contact me if you'd like to chat about some options or need some help building your campaigns. Good luck!Jonathan RundleJR
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.
