When setting goals, keep in mind the SMART acronym - your goals should be Specific, Measurable, Attainable, Relevant, and Time-Bound.

You should start out by evaluating your current position. Ask yourself:

- What’s our website’s current traffic from organic, referral, etc.?
- How many leads am I attracting per month?
- How many sales have we closed?

Then create milestones for your business by determining which metrics you'd like to achieve within a certain timeframe. What metrics are most important in selling your loyalty program? What's an attainable goal for those metrics over the next month? 3 months? 6 months? Year?

When you're starting from scratch, this is somewhat of a guessing game and you'll need to start generating results before you can get a strong sense of how attainable those goals actually are. But you should be fine-tuning your goals as you go, and it's okay to adjust them once you have some data to look at.