i just launched an infoproduct that sells for $47 I the fitness niche.
Now that the launch is over I want to scale it up via paid traffic but I'm having trouble getting my sales funnel figured out.
Does anyone who has sold infoproducts in this price range have advice for on the best sales funnel to scale it up?
I. Love. Sales Funnels.
Your sales funnel is failing to maximize profits if you are missing one very important step: A trip wire.
A trip wire is a low cost offer that comes before your $47 offering. It's goal is to convert them from prospect to customer at a "no-brainer" price, before presenting them with your main offering. Something amazing happens when someone gets out their credit card, even if they only pay your company $1.
A great tripwire for you will be between $3-$9 and will provide a TON of value for a very easy to stomach price. You can lose money at this stage to acquire the customer, because you'll recoup it at the next stage: Your $47 offering.
Here's an example funnel that will work wonders for you:
Traffic Source > Landing page with free content bait for email optin > Immediately offer trip wire > Offer $47 infoproduct
You can use retargeting and email drip campaigns to follow up those who don't convert immediately which will fix a leaky funnel and increase conversions at a very high ROI.
Remember: Traffic is the easy part. You can buy if from dozens of sources. The real value and competitive advantage comes from building a funnel that outperforms your competition and allows to to spend loads on acquiring a customer. Take the time on the front end to make a high-converting funnel and you'll see your business grow.
Please reach out for a quick phone call if you'd like help with a custom funnel :)
