I. Love. Sales Funnels.

Your sales funnel is failing to maximize profits if you are missing one very important step: A trip wire.

A trip wire is a low cost offer that comes before your $47 offering. It's goal is to convert them from prospect to customer at a "no-brainer" price, before presenting them with your main offering. Something amazing happens when someone gets out their credit card, even if they only pay your company $1.

A great tripwire for you will be between $3-$9 and will provide a TON of value for a very easy to stomach price. You can lose money at this stage to acquire the customer, because you'll recoup it at the next stage: Your $47 offering.

Here's an example funnel that will work wonders for you:

Traffic Source > Landing page with free content bait for email optin > Immediately offer trip wire > Offer $47 infoproduct

You can use retargeting and email drip campaigns to follow up those who don't convert immediately which will fix a leaky funnel and increase conversions at a very high ROI.

Remember: Traffic is the easy part. You can buy if from dozens of sources. The real value and competitive advantage comes from building a funnel that outperforms your competition and allows to to spend loads on acquiring a customer. Take the time on the front end to make a high-converting funnel and you'll see your business grow.

Please reach out for a quick phone call if you'd like help with a custom funnel :)