I have read a few of these questions and find I also had the same questions. Age is really not relevant being 65 myself but I realize that often a team of professionals and those that will mentor are priceless. Myself I have skills and knowledge but it is all based on OLD school experience and this is new and exciting. I have two marketing ideas for products and services that I have been developing over the last three years using OLD school techniques and now I wish to learn how to adopt to the new thinking I am finding here how best can that be accomplished?
Congratulations on jumping head first into the digital age! And good for you for having the passion and enthusiasm to learn about new ways to market your business ideas.
There are plenty of free resources out there to help you learn from top internet marketing minds. Check out this list of the top 50 marketing blogs: http://inbound.org/top/blogs. I'd recommend picking a few of those to start reading. HubSpot also has an open library of free ebooks and other helpful resources for all levels of marketers: library.hubspot.com
If you'd like advice specific to your business ideas and some guidance in getting your marketing set up, I'd be happy to schedule a call with you to discuss. Best of luck!
You're in luck. The old school techniques still work, especially when it comes to marketing. To paraphrase Dan Kennedy: the underlying principles never change, the strategies rarely change and the tactics often change.
Example: the best internet marketers these days are still using the principles of direct response popularized by Claude Hopkins and Eugene Schwartz. Instead of sending sequential mailers they use autoresponders and instead of targeting ZIP codes and buying lists they target facebook interests and buy email lists.
So what you need to do is focus on learning tactics or partnering up with someone that knows about them. If you need a hand finding where to start, schedule a call with me (gratis) at https://clarity.fm/jan.roos/letstalk
I find your initial DQ a bit broad to provide you with a laser focused approach. Marketing has definately changed but the concepts remain the same. You ought to "hit the streets" with direct and social content so that your ideas and products are accepted then you help them get adopted.
Depending on the product the marketing could change to prioritize based ROI.
Give anyone of us a call to help you out more!
Or maybe post a simpler more specific question to help you out.