Hello!

I find your initial DQ a bit broad to provide you with a laser focused approach. Marketing has definately changed but the concepts remain the same. You ought to "hit the streets" with direct and social content so that your ideas and products are accepted then you help them get adopted.

Depending on the product the marketing could change to prioritize based ROI.
Give anyone of us a call to help you out more!
Or maybe post a simpler more specific question to help you out.