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Clarity

Patrick Cahill

Boston, MA

Founder, Rally Point Webinars (sold in 2015) and beep! Directed. Serves as a resource for B2B organizations realizing they must use content and insight to sell. From how to build lead generation campaigns that attract motivated prospects, develop valuable content that builds trust and establishes credibility, and implement follow-up programs that uncover qualified opportunities. Marketing and sales thought leader for Hubspot, Salesforce.com, Citrix, and others.

$2.92/min

1

1 Call

1

1 Review

35 minutes
Avg. call

Email Marketing Marketing Strategy Online Advertising Consulting Lead Generation Content Development Thought Leadership Virtual Events Webcasting Webinars

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Building Content Marketing Campaigns That Generate Sales

Every day I help firms build a flow of qualified content leads and effectively pivot those leads into opportunity based conversations.

Understanding Your Marketing and Sales Metrics - How Much Can You Spend to Grow?

I'm often amazed by how when I speak to marketers and sales leaders, they don't understand the metrics behind each step of their pipelines. How much is a lean worth? What can we afford to spend to get people into a meeting? I've developed a simple workbook that's been used by publicly traded companies, international non profits, and start-ups alike that breaks this mystery down. After a call you'll learn the metrics to profitable growth.

Calling Messaging That Sets Meetings and Generates Call Backs

"Cold calling is dead." "Voicemail is a waste of time." If you've thought this or even wanted to believe it, it's most likely because you're doing it wrong. By managing a team doing hundreds of thousands of calls, I've fine tuned 1) messaging that set meetings 2) voicemail structures that get responses. The best part? It's easy for me to share exactly what you need to know to teach your sales team to multiply their effectiveness.

Sustainable Content Marketing Strategy - Keep Top of Mind and Building Pipeline

Content marketing is all about the long-term view on growth. But, when done right it can successfully uncover immediate opportunity while setting the sales team up for long term success and your company for growth. I'll share what I've found works to build trust, generate conversations, and grow companies through thought leadership/content marketing.

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Reviews

Patrick was very helpful! He helped give some concrete benchmarks for our cold calling campaign that we're undertaking this month. He also gave some advice on scaling and training callers.

Lance Johnson Source: Clarity

Member since April 2014