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Expertise
MenuSustainable Content Marketing Strategy - Keep Top of Mind and Building Pipeline
Created 11 years ago in Sales & Marketing / Inbound Marketing
Content marketing is all about the long-term view on growth. But, when done right it can successfully uncover immediate opportunity while setting the sales team up for long term success and your company for growth. I'll share what I've found works to build trust, generate conversations, and grow companies through thought leadership/content marketing.
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Patrick Cahill
Boston, MA
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Founder, Rally Point Webinars (sold in 2015) and beep! Directed. Serves as a resource for B2B organizations realizing they must use content and insight to sell. From how to build lead generation campaigns that attract motivated prospects, develop valuable content that builds trust and establishes credibility, and implement follow-up programs that uncover qualified opportunities. Marketing and sales thought leader for Hubspot, Salesforce.com, Citrix, and others.