Understanding Your Marketing and Sales Metrics - How Much Can You Spend to Grow?

Created 11 years ago in Sales & Marketing / Growth Strategy

I'm often amazed by how when I speak to marketers and sales leaders, they don't understand the metrics behind each step of their pipelines. How much is a lean worth? What can we afford to spend to get people into a meeting? I've developed a simple workbook that's been used by publicly traded companies, international non profits, and start-ups alike that breaks this mystery down. After a call you'll learn the metrics to profitable growth.