I am an expert name consultant, freelance namer and creative writer for all kinds of naming and verbal branding projects. Naming isn't magic - but it's tricky. I can take a lot of the mystery out of the process and help you get a long way towards the perfect commercial name you need. On Clarity, I can point you in lots of directions for finding cool name ideas for your new company or product. I've developed lots of shortcuts to make your naming efforts way more methodical and productive than the usual "Pizza, Beer, and a Whiteboard" brainstorming sessions we've all been through. With 25+ years of experience, I know what I'm doing, and I'm always happy to talk about all of the issues around names and naming.