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Expertise
MenuNaming Briefs
Created 11 years ago in Sales & Marketing / Branding
A comprehensive written naming brief is the platform from which all name development starts--and the benchmark against which names are evaluated. Learn how to write a brief that clarifies your naming objectives and criteria (and even helps you with the trademark-filing process!).
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Nancy Friedman
San Francisco Bay Area
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I'm a verbal-branding pro in the San Francisco Bay Area with 25+ years' experience in name and tagline development, brand strategy, and naming architecture. I love working with companies that understand the value of a good name and a powerful brand story. I do *not* develop names or taglines over the phone, but I *can* help you clarify your objectives, develop an effective naming brief, and analyze the names you're considering. More about my work at wordworking.com. Follow me on Bluesky or Mastodon: @Fritinancy. My Substack is https://fritinancy.substack.com/
Reviews (70)
Fantastic call with Nancy. She was incredibly helpful and insightful and seems to have a wealth of experience in print and branding strategy. Very much appreciate the in depth conversation and attention to detail she gave. Highly Reccomend!
Source: Clarity Christien Johnson Sep 28, 2023Great call with Nancy. Will call again if needed. Thanks so much!
Source: Clarity libby mills May 31, 2023Good advise, clear and direct.
Source: Clarity DIEGO BALMACEDA Feb 9, 2023On call stated that she doesn't provide business names over the phone. What??
Source: Clarity Kathryn England Jan 25, 2022Excellent advice and very knowledgeable about books and publishing in general. Will work with again
Source: Clarity ilan cohen Nov 3, 2021Nancy offered some excellent direction and tools to assist with a small branding project. It really helped to have her perspective!
Source: Clarity SUSAN BLAKEY Jul 24, 2021Had a really good call with Nancy and she suggested some good ideas which I’ll be working on. Very likely I will contact Nancy again.
Source: Clarity Anmol Sandhu Jul 6, 2021My talk with Nancy was very constructive. She pointed me to a few possible directions I could take when naming my business and gave me practical advice and helpful insights. Thank you!
Source: Clarity Aleksandra J. Chlon Oct 5, 2020Great talking with Nancy. She helped us gain clarity on several aspects of our branding. Definitely recommended.
Source: Clarity Nicolaos Moubayed Jun 26, 2020the startups.com platform
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