Loading...
Expert
MenuMike Merrill
Director of Marketing at ReachLocal, leading online marketing company. Founder & Past Chairman of Social Media Club of Dallas. Winner of Startup Weekend DFW 2011. Experience in social media, product marketing and management, sales, and solution selling.
1
Call |
29
Reviews |

- Reviews 29
- Answers 1
Mike Merrill is a creative business leader able to manage an enormous amount of responsibility while delivering outstanding sales results. Mike was the father of Dell's Intelligent Classroom, which after five years, is still the foundation for Dell's K-16 solution selling strategy in the education market. Any and everytime I have worked with Mike, he has over-delivered, and as a result, built long-lasting relationships with customers and colleagues. Mike's analytical ability, creativity and results are second to none.
Source: LinkedIn Jo Ann Aaronson Nov 26, 2012As our Netapp account representative, Mike earned our respect and managed our relationship. He was responsive to our questions and technical needs, and a skilled spokesman whether speaking 1 on 1 or addressing our entire team. He invested time to ensure that our existing products were being used to their potential instead of just looking for a new sale. We appreciated Mike Merrill's integrity as our sales rep.
Source: LinkedIn Richard Siemers Nov 26, 2012Having worked with Mike at NetApp was a great experience. His attention to detail was incredible and the way he focused on the business was spectacular. He is truly gifted sales person that realizes that the customer comes first and all of the sales will happen. He is very creative when crafting a deal because he ask's all the right questions. I look forward to working with Mike for many years to come.
Source: LinkedIn Hank Kimbriel Nov 26, 2012As a marketer, Mike has a knack for understanding what customers need and delivering solutions that make their lives easier. His ability to understand the issues, diagnose and address them was a valuable asset to the team. Better yet, his confident delivery and executive presence made him a trusted advisor to both customers and media alike.
Source: LinkedIn Michelle Mosmeyer Nov 26, 2012Mike has been a tremendous asset for information and has quickly become an integral part of our team. His creativeness and dedication are only surpassed by his willingness to help.
Mike is awesome!!
Source: LinkedIn Matt Singleton Nov 26, 2012Mike is a self motivated sales professional who uses his creative sales and marketing ideas to get results. I have always been impressed by Mike's motivation and ability to strategically focus on accounts with a strong sales and marketing plan. His ability to use metrics for account planning puts him ahead of most sales professionals. I would recommend Mike for a relationship sales position.
Source: LinkedIn Stephen Sofhauser Nov 26, 2012Mike understands the complex needs of Dell's customers and has developed numerous marketing and sales campaigns to leverage our solutions. His ability to sell ideas internally, externally, and to various levels of management and sales teams has been a real benefit to our our success.
Source: LinkedIn Paul Moore Nov 26, 2012Mike is a thought leader in the Education marketplace. He creatively leverages resources internal and external to his work environment in order to develop win strategies and delight his customers. He has proven to over-achieve against his goals in a consistent manner as the market develops new demands and requirements. Mike adapts well in a changing environment by utilizing strong organizational skills as well as being able to effectively deal with ambiguity.
Source: LinkedIn Tim Cooper Nov 26, 2012Mike was a passionate leader, who brought a high level of creative thinking and category experience combined with a high level of executional know-how and pragmatism. The entire team found working with him to be a positive and productive experience.
Source: LinkedIn Mark Mylan Nov 26, 2012Mike won a number of well deserved awards over several consecutive quarters working in this role. He used his creativity and business savy to develop and institutionalize marketing programs which changed the way Dell runs a +$1 Billion business. Mike created a new brand identity for this business which Dell sales, executives and the company Chairman leveraged to build business for Dell.
Source: LinkedIn Adam Berlew Nov 26, 2012

Renee's answer is spot on. Trying to guest blog on places that already have traffic will help. Often times you can link back to other blog posts/content you've created if relevant to the article.
The biggest tip is to see content as a framework for many types of deliverables. For example, recently we created an ebook called "Don't Leak Leads: How To Identify Leaks & Get More Customers". http://go.reachlocal.com/DontLeakLeads_request.html.
This content became a series of blog posts, a successful webinar series, multiple infographics, slideshare presentations, and videos. Because we focus so much on education, we also created http://dontleakleads.com. Again all of this was repackaging and rethinking a content framework around how to get more leads.
From a channel perspective, this gave us content across FB, Twitter, LinkedIn, Slideshare, YouTube, and Pinterest and for social media ads, updates, and even pinterest.
Then leveraging a content calendar you can plan when all this happens. Our entire goal is to get someone to fill out a lead form that enters folks into a 21 email behaviorally driven lead nurturing program.
I recommend reading Content Marketing Institute and CopyBlogger.com.
Best of luck!
@MikeDMerrill
Related experts
-
Kutay ATESDigital Marketing Consultant • TurkeyFormer Social Media Director at 41? 29! (a WPP company) and Digital Marketing Consultant at self-employed. http://www.kutayates.comDigital Marketing • Social Media • Social Media Marketing • Online Marketing • Digital Strategy • Community Management • Marketing Communications • Advertising • Publicity • Creative Strategy •$1.67/min per minuteNew Arrival— — 6
-
Shane BarkerSacramento, California AreaFounder Content Solutions, writer for Entrepreneur.com & Forbes. Featured in the Huffington Post and American Scientific. Built my last business from $0- $25M evaluation in less than 2 years.Business Development • Marketing • Crowdfunding • Start-ups • Social Media Marketing • Lean Startups • Venture Capital • Entrepreneur • Lead Generation • Online Reputation Management •$2.50/min per minute(3)5.0 5 2
-
Warren ZennaDigital Marketing / Business Development ExpertDigital Marketing Strategist and Business Consultant. I work with Marketing Services Entrepreneurs, Brand Managers and Marketing Executives to solve their business challenges and define their unique service value offering, impact their core audiences, find new clients and integrate their broader marketing efforts.Marketing • Digital Marketing • Online Marketing • Digital Strategy • SEO • Marketing Strategy • Mobile Marketing • Digital Media • SEM • Interactive Marketing •$7.50/min per minuteNew Arrival— — 8
Related experts
-
Kutay ATESDigital Marketing Consultant • TurkeyFormer Social Media Director at 41? 29! (a WPP company) and Digital Marketing Consultant at self-employed. http://www.kutayates.comDigital Marketing • Social Media • Social Media Marketing • Online Marketing • Digital Strategy • Community Management • Marketing Communications • Advertising • Publicity • Creative Strategy •$1.67/min per minuteNew Arrival— — 6
-
Shane BarkerSacramento, California AreaFounder Content Solutions, writer for Entrepreneur.com & Forbes. Featured in the Huffington Post and American Scientific. Built my last business from $0- $25M evaluation in less than 2 years.Business Development • Marketing • Crowdfunding • Start-ups • Social Media Marketing • Lean Startups • Venture Capital • Entrepreneur • Lead Generation • Online Reputation Management •$2.50/min per minute(3)5.0 5 2
-
Warren ZennaDigital Marketing / Business Development ExpertDigital Marketing Strategist and Business Consultant. I work with Marketing Services Entrepreneurs, Brand Managers and Marketing Executives to solve their business challenges and define their unique service value offering, impact their core audiences, find new clients and integrate their broader marketing efforts.Marketing • Digital Marketing • Online Marketing • Digital Strategy • SEO • Marketing Strategy • Mobile Marketing • Digital Media • SEM • Interactive Marketing •$7.50/min per minuteNew Arrival— — 8
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.