Co-founder of Modera, Co-founder of Creatine Marketing, writer for KillerStartups & OnlyWire. Featured in the Huffington Post and American Scientific. Built my last business from $0- $25M evaluation in less than 2 years.
For a successful campaign, you need a great cause, great video and good content. You need to do a custom video explaining what you need the money for and who your company will benefit. I would always recommend doing a giveaways opposed to equity, as you will it makes for a cleaner campaign. For getting the word, I would involved a press release, local media, contact friends and family and leverage your network. Hiring an expert can be a good idea but pay them on a pay per performance basis (i.e. X% if we hit our goal of $XXXX). Make sure to have a plan and strategy before you go live with your plan. Preparation is KEY!
Shane did some research before we chatted and we were able to use our time well. Shortly after our call, Shane sent me articles to study and connected me with someone who could help. Shane has extensive experience in marketing and blogging.
Thanks Shane, very helpful, I will definitely call again if I need.
