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Expert

Matt Bell Marketing, Growth, Entrepreneurship

Austin, TX

I am an entrepreneur with a strong expertise in marketing, growth, and business development. I am founder & CEO of an interactive marketing firm. I previously co-founded BrewDrop (acquired) and I'm also a mentor at Capital Factory, an accelerator in Austin, TX.

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Business Development

Marketing

Growth Hacking

Sales

Growth

Social Media Marketing

Email Marketing

Online Marketing

Marketing Strategy

Lead Generation

Member since December 2014

Areas of Expertise

Reviews 10
Answers 18

Business Development

Marketing

Growth Hacking

Sales

Growth

Social Media Marketing

Email Marketing

Online Marketing

Marketing Strategy

Lead Generation

Clarity

Matt Bell

Austin, TX

I am an entrepreneur with a strong expertise in marketing, growth, and business development. I am founder & CEO of an interactive marketing firm. I previously co-founded BrewDrop (acquired) and I'm also a mentor at Capital Factory, an accelerator in Austin, TX.

$8.33/min

5

5 Calls

10

10 Reviews

27 minutes
Avg. call

Business Development Marketing Growth Hacking Sales Growth Social Media Marketing Email Marketing Online Marketing Marketing Strategy Lead Generation

Call me to talk about

Marketing for Growth

I have successfully led multiple products through periods of hyper-growth, going from $0 to millions of dollars in revenue. I have a proven expertise in sales, digital marketing and growth strategy.

Lead Generation to Boost Your Sales

I began my career in sales by selling online marketing solutions at a digital agency that specialized in lead generation. I know what takes to generate a good lead and nurture it through to a customer.

Social Media Marketing

One of the companies I founded we generated our first 10,000 registered users primarily through social media for free. I'll show you exactly how to do it for your business.

Entrepreneurship & Getting Started as an Entrepreneur

I have launched and developed companies of my own. I've done everything from turn an idea into a product to raising investor capital to leading products through hyper growth. And I love helping others be successful.

Fundraising for Your Startup

I have successfully raised seed financing for my own pre-product stage company. I know what investors want to hear and what they don't care about. I'll show you my proven steps for how to do it.

Answers 18
Reviews 10

Answers

Matt Bell answered

What are the best practices with SEO?

There is a lot that goes into SEO, from content, length of articles, the way your app is built, etc.

Good content is still king when it comes to SEO. If you are creating content that people are looking for, it will get indexed, and other publishers will link to your content (this is a big piece of the SEO puzzle).

Here are some best practices from Moz:
https://moz.com/blog/15-seo-best-practices-for-structuring-urls

Hope this helps!

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SEO

SEO Strategy

SEO Specialist

Matt Bell answered

When and why should one apply to an incubator?

I recommend going into an incubator or accelerator when you have a team and an idea, or company already started.

My company went through the Capital Factory accelerator in Austin, and having access to the network of investors, mentors, peers, and resources was absolutely worth it.

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Incubators

Investments

Entrepreneurship

Matt Bell answered

Would you take a "Clarity" type of call once a month, where all the profits will go to your favorite charity?

Probably not, if I'm being totally honest.

But I must say, it's a good idea to use Clarity for market research and idea validation!

Maybe I'll add it to my list:
http://www.startuprevival.com/7-ways-to-validate-your-idea/

I would create a market research survey and send it around to professionals you know. Clarity users may not be the right audience for this idea, but there may be another audience that would be interested in the concept.

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Entrepreneurship

Matt Bell answered

My company was successful for many years but has been losing business the last 4 years. Where do I find someone that can help me get back on track?

Do you have an idea of the cause of the decline?

It is important to isolate the problem first. Why is your business declining after many years of success? Is it a competitive threat? Is it a tired business model or stale value proposition? Have you been eclipsed by better options?

Once you figure out the "why" behind the decline, you can move towards developing a solution to correct course.

What is your business and what industry are you in?

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Business Strategy

Clarity

Idea Generation

Matt Bell answered

I am about to launch a food subscription service for healthy snacks - how do i get 100 Subscribers within a month?

I'd like to know more about your product to be able to answer this question most accurately, but here are some quick tips to guide you:

1.
Launch an affiliate program. You don't need marketing budget to scale an affiliate program, you would pay affiliates a % of sale or flat rate commission when they refer customers.

2.
After launching an affiliate program, you can negotiate deals with bloggers, online publishers to promote your offer. If you can get them to send out a dedicated e-blast promoting your product, this would be really effective.

Some questions:
What is your product?
Do you offer a free trial? Or some kind of discount for first time subscribers?

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Growth Strategies

Business Development

Growth Hacking

Matt Bell answered

Besides driving traffic to a lead magnet, what are some ways to generate leads for creative agencies?

What's your target CPL? This is going to be the key piece of data in determining where and how you can generate and pay for leads.

If you know your target CPL and marketing budget, then it's a pretty straightforward effort to drive traffic and generate leads.

I also recommend building out a lead form using a platform such as Unbounce or Leadpages.

Once you have a solid lead form for generating leads for your service, then you can market the page across all channels.

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Marketing Strategy

Online Marketing

Online Lead Generation

Matt Bell answered

What is a good name for WordPress plugins shop?

Are you looking to have a custom plugin built?

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WordPress

WordPress Development

Business Development

Matt Bell answered

What are the best ways to define and validate a new business concept?

A simple way to validate any startup idea is to put together a landing page and drive some traffic to it. Unbounce is a great tool for building landing pages.

Spend a few hundred dollars on Google Adwords to drive relevant traffic to your page to see if you can generate leads for your service. When you generate some leads, get on the phone with them and pitch your business. If they are interested, you can let them know you will be launching soon and you will notify them. If they aren't interested, it will help indicate if your idea is something that people want.

For a few hundred bucks, and using a simple landing page, you can generate sufficient data to help you understand if you are heading in the right direction.

Another tool I like to use is Survata. With just $100 you can get 100 objective survey responses from your target audience.

I also wrote a blog post about how to validate your idea. You can check it out here:

http://www.startuprevival.com/7-ways-to-validate-your-idea/

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New Product Validation

Customer validation

New Business Development

Matt Bell answered

What is the cost to acquire users for an iPhone game app?

Cost per user acquisition of iPhone game apps really depends on the game and the subject matter of the game.

Here's some general data on the topic of cost per installs:

iOS app CPI Globally – $1.24
iOS app CPI in US – $1.64
iOS app Cost Per Loyal User in US – $2.78
iOS app CPI in Europe – $1.4
iOS app CPI in Asia – $0.90

Getting a user to install the app is one step. Getting them to register is the next step.

I will need to know more about the game to speak more deeply to the details, but if it's a general game that's fun to use, and looks appealing, my hunch is you should be able to hit to these CPI numbers.

How to acquire the users is the next strategic question.

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iPhone apps

Matt Bell answered

Where can I find sales professionals for the International market?

What's your product?

You might try Upwork.com. There are many international freelancers who might be a fit. Make sure you properly vet them, though. I have had good experience using Upwork, but you have to weed out the really low quality talent.

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Sales

Strategy

Founder

Matt Bell answered

I'm having trouble choosing a startup idea to work on

This is a broad question, which would really benefit from a much deeper understanding of where you are at and who you are as a professional, but here are a few tips:

#1
A good idea will solve a problem. You want to be building a pain killer, as opposed to a vitamin.

#2
Once you feel like you have a problem to solve, you should validate your idea. Here are some simple tips for validating your idea: http://www.startuprevival.com/7-ways-to-validate-your-idea/

I also recommend entrepreneurs to test the market by setting up a landing page and sending some traffic to it. Unbounce is a great tool for building landing pages.

With a modest budget (just a few hundred $) you can drive traffic to your landing page through Google Adwords. Try and get people to fill out a lead form or sign up for a trial of your product. If you get some leads, it will help you understand if there is demand for your idea. If you don't, it could mean there isn't a strong demand.

You could also buy some market research data using a tool like Survata.

#3
Once you have a validated idea that solves a problem, make sure it is something that you have 1. an interest in and are passionate about, 2. you could execute on with your skill set.

There are a lot of great ideas out there that solve problems. But it's important to make sure it's the right fit for you.

Best of luck!

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Business Ideas

Start-ups

Entrepreneurship

Reviews

Matt took my call last minute which is great because sometimes in business you need advice and you need it fast. Even with less than an hour to prepare Matt was able to provide realistic growth hacking strategies. This dude gets it. Highly recommend.

Source: Clarity

Thanks for very valuable call! Looking forward to work with you in the future! Thanks!

Dmitrijs Placko Source: Clarity

Tons of valuable, actionable info - thanks so much Matt!

Alan Park Source: Clarity

I can't recommend a call with Matt highly enough. He is one of the best experts on Clarity. In a short amount of time he was able to provide me with an actionable plan.

Omar Baig Source: Clarity

I am starting a business from scratch which will require me to raise investor capital. I've started small businesses in the past, but fundraising is a new venture for me. Matt helped me get started on my pitch deck and business plan. His insight was very helpful and I feel like I am headed in the right direction now. He simplified the process and pointed out exactly what investors will look for. It was super helpful.

Kelly Bell Source: Clarity

Matt is driven to succeed in everything that he does and had done so in almost every aspect with his work at Venture Direct. Words that describes him at work are hardworking, focused, efficient, and driven. He is also very easy to get along and work with. As an individual overall, I have always enjoyed intelligent, and fun conversations with Matt.

Shariqa Hydary Source: LinkedIn

Matt was an excellent sales executive. He was able to sell all aspects of the online products that he was responsible for. He is extremely well trained and a quick learner on all new projects.

Patrick Tinnelly Source: LinkedIn

Matt is determined to deliver, and capable of doing so. He is a dependable team member and someone that I'd happily work with again, particularly in situations that require developing relationships from scratch for mutual benefit.

David Fraga Source: LinkedIn

Matt brings a brand of focused energy and enthusiasm to everything he does. He creates strong relationships by understanding the needs of his partners and thinks strategically in ways that open up doors to new kinds of partnerships. He was instrumental in building up our Publisher base in the early days of Lead Advantage, which is still paying dividends for us a year later. Not a bad hockey player either.

Russell Peachman Source: LinkedIn

Matt is committed to excellence and strives to be the best at what he does. Great energy, excellent sales skills , team player and knows how to close the deal. Matt Bell is an asset to any sales organization.

Neal Mandel Source: LinkedIn

Member since December 2014