Step one, spend a day researching competitors, keywords, onpage and offpage SEO...and then get yourself knowledgeable enough to find an expert who has experience in your industry and then work with them...try and implement their suggestions yourself if your team can...that will reduce cost.
Lots and lots of best practices for SEO. I'd start with keyword research to determine what keywords you need to rank for to effectively sell your product or service. A good starting place for a novice is https://moz.com/learn/seo. If you don't want to learn it might make more sense to hire someone to help you.
I'm happy to go deeper in a phone call. Best of luck.
There is a lot that goes into SEO, from content, length of articles, the way your app is built, etc.
Good content is still king when it comes to SEO. If you are creating content that people are looking for, it will get indexed, and other publishers will link to your content (this is a big piece of the SEO puzzle).
Here are some best practices from Moz:
Hope this helps!
When approaching SEO it’s always a good idea to keep in mind what Google’s ultimate goal is, in regards to their organic search results. Since this is their bread and butter, they take the results, very, very serious.
In my opinion Google’s ultimate goal is to provide high quality, relevant websites that best match the search query AND intent of the user.
Based off of this assumption, my approach is to target and optimize my clients websites for only those search terms that are relevant to their industry/niche, and that match the query and intent of a potential customer. (see more here: http://www.lamontagnemarketing.com/2014/10/08/5-important-seo-elements-to-optimize-on-your-website/).
Additionally the level of content needs to be very high, as low-quality and thin content has pretty much been eradicated by Google (as it should be).
When you step back and put yourself in Google’s shoes, it becomes much easier to understand what’s going to work in the long run and what’s not. If you do this, you won’t need to chase the latest algorithm update ever again.
If you'd like to discuss in a bit more detail, I'd be happy to schedule a time to chat.