I am a marketing professional working with multi-national companies (e.g. Sun Microsystems, Motorola Corporation, Seagate Technology, Nokia Corporation) driving profitable growth through innovative go-to-market strategies: defining engagement models to assist companies in reaching and sustaining engagement with customers/business partners, along with launching optimized processes that support customer contact through sales, purchase, fulfillment, support and loyalty programs both for marketing and sales organizations. Along with go-to-market strategy I work closely with clients building consumer insight and performance management frameworks that enable organizations to identify and measure brand, marketing and sales and channel effectiveness and performance.
I am always focused on delivering results at the highest degree of efficiency (Six Sigma). Some examples of success are as follows: 174% increase in product awareness, 350% increase in Facebook fans with 585% increase in Twitter followers, 8.5M emails sent with over 60% open rate in 2012, 333% increase in YouTube video views with 8+ minutes per visitor per view, redesigned mobile site garnering 318% increase in page impressions and a 140% increase in lead generations, 2.8 million clicks to nokia.com as a result of display media campaign.
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