Selling complex technology products to enterprise buyers typically involves multiple stakeholders in the buying process, requires education on how that product addresses a buyer's business and technical problems -and of course why your offering is best suited to solve those problems.
Inbound content-driven marketing provides maximum effectiveness to reach every stakeholder at every stage of the buying cycle with relevant contextual information. It allows you to be very targeted and customer-centric in your approach.
And you probably already know this, which is why you’ve purchased or are considering purchasing a marketing automation platform.
HubSpot, Pardot, Marketo, Eloqua, Act-On etc... are all fantastic tools for implementing inbound content driven marketing, however, there is no denying that it takes time, effort and most importantly an understanding of how your buyers make purchasing decisions for marketing automation to be effective, You need to understand what your buyer's challenges are and how your offerings address those challenges-and then provide them with content that clearly articulates this.
Marketing automation platforms run on content, it’s the fuel that runs the marketing automation engine.
If you don’t have great content then marketing automation won’t help you. If you don’t have the time or expertise to develop great content then marketing automation won’t help you. If your message is focused only on your product and what it does then you won’t develop great content. If you don’t understand who is buying your product (not just who is using it) and how they make their buying decisions then you won’t have great content and it won't reach the right people
I know technology marketing and will work with you to :
-Develop messaging , positioning and high impact content
-Map your content to the buying cycle
-Develop inbound content-driven marketing programs
-Deploy and/or manage marketing automation on an ongoing basis
-Teach you how to execute programs using your platform for maximum effect
-Analyze program results and fine tune programs using your platform