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Clarity

mark shapiro

Boston

Founder Agile Product Marketing Group |Marketing player/coach providing senior level expertise that bridges the gap between sales, corporate marketing, and product management to deliver revenue focused marketing| Startup-F50 experience (Authentec, Apple, Cybertrust, Ping Identity, Verizon....)

$2.50/min

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6 Reviews

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Inbound Marketing Marketing Strategy Content Marketing SaaS Information Security Sales Enablement Product Marketing Market Analysis Demand Generation Competitive Analysis

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B2B Inbound Marketing & Sales Enablement| SaaS , Cloud, Mobile, InfoSec

Selling complex technology products to enterprise buyers typically involves multiple stakeholders in the buying process, requires education on how that product addresses a buyer's business and technical problems -and of course why your offering is best suited to solve those problems.

Inbound content-driven marketing provides maximum effectiveness to reach every stakeholder at every stage of the buying cycle with relevant contextual information. It allows you to be very targeted and customer-centric in your approach.

And you probably already know this, which is why you’ve purchased or are considering purchasing a marketing automation platform.

HubSpot, Pardot, Marketo, Eloqua, Act-On etc... are all fantastic tools for implementing inbound content driven marketing, however, there is no denying that it takes time, effort and most importantly an understanding of how your buyers make purchasing decisions for marketing automation to be effective, You need to understand what your buyer's challenges are and how your offerings address those challenges-and then provide them with content that clearly articulates this.

Marketing automation platforms run on content, it’s the fuel that runs the marketing automation engine.

If you don’t have great content then marketing automation won’t help you. If you don’t have the time or expertise to develop great content then marketing automation won’t help you. If your message is focused only on your product and what it does then you won’t develop great content. If you don’t understand who is buying your product (not just who is using it) and how they make their buying decisions then you won’t have great content and it won't reach the right people

I know technology marketing and will work with you to :

-Develop messaging , positioning and high impact content
-Map your content to the buying cycle
-Develop inbound content-driven marketing programs
-Deploy and/or manage marketing automation on an ongoing basis
-Teach you how to execute programs using your platform for maximum effect
-Analyze program results and fine tune programs using your platform

B2B Marketing for Rapid Scaling

You’ve reached the point where it’s all about scaling. You need to quickly and cost-effectively raise your profile, generate more leads, and support a growing sales team.
Competition is heating up, increasing the need for well defined targets and differentiated messaging to address each players' persona and needs.

With growing competition and complexity, product needs to be laser focused on development (not selling) and sales doesn't have time to build their own materials. In order to scale, sales teams require messaging, training, tools, and effective demand generation programs fueled by content.

And to maximize your ROI for marketing content and programs, you'll want to leverage marketing automation and analytics to deliver scalable programs where you know what’s working and what isn’t.

HOW I CAN HELP

I take a customer-centric approach to developing products, strategies and programs that minimize the effort required to close sales. And am a highly analytical problem solver with significant accomplishments creating demand for information security technology and enterprise software across a wide range of verticals.
My specialties include:
•Go-To-Market Planning
•Segmentation strategies
•Product Marketing
•Sales Enablement & Demand Generation
•Software as a Service (SaaS)

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Reviews 6

Answers

Reviews

Mark is a consummate professional that knows the area of Identity and Access Management – IAM (inclusive of PKI) like the back of his hand. His grasp of that area coupled with the extensive knowledge of marketing programs enabled us to depict the correct story to the analysts and the sales teams. The IAM product suite and its associated marketing activities have kicked off with a tremendous amount of momentum and is poised for success. Without hesitation, I would work with Mark again and recommend him very highly.

Hitesh Anklesaria Source: LinkedIn

Mark is a very insightful professional with a good combination of strategic insight and practical implementation skills. Mark is also a great communicator and a consistent contributor in a team setting.

Thomas Greco Source: LinkedIn

Mark has been a key driver in the efforts to transform the Identity business from a narrow set of point products to robust a comprehensive portfolio of in-the-cloud" Identity services. Mark’s ability to maintain focus on customer requirements when we launch a service has been critical and he has done an excellent job making sure that we consider the market and not what is easiest to launch. I recommend Mark highly and hope to work with him again!

Chris Beach Source: LinkedIn

Mark is highly customer focused marketeer and demonstrated a strong ability to work with Sales teams to develop comptitive offerings to drive new business opportunities. He is highly professional and has a can-do attitude in his work.

Elaine Treacy Source: LinkedIn

Mark has an in-depth understanding of his line of business and how to effectively position and price an offering to win business in a highly competitive environment.

Hans-Peter Schwebler Source: LinkedIn

If you're looking for someone that can take high tech products/services and put together a great marketing program which makes them easy to understand, Mark is your man. Mark also does a great job with competitive analysis, product positioning, and lead gen programs. On top of that, he is a great guy to work with!

Dean Coclin, CISSP Source: LinkedIn

Member since November 2014