Loading...
Expertise
Menu
B2B Inbound Marketing & Sales Enablement| SaaS , Cloud, Mobile, InfoSec
Created 11 years ago in Sales & Marketing / Inbound Marketing

Selling complex technology products to enterprise buyers typically involves multiple stakeholders in the buying process, requires education on how that product addresses a buyer's business and technical problems -and of course why your offering is best suited to solve those problems.
Inbound content-driven marketing provides maximum effectiveness to reach every stakeholder at every stage of the buying cycle with relevant contextual information. It allows you to be very targeted and customer-centric in your approach.
And you probably already know this, which is why you’ve purchased or are considering purchasing a marketing automation platform.
HubSpot, Pardot, Marketo, Eloqua, Act-On etc... are all fantastic tools for implementing inbound content driven marketing, however, there is no denying that it takes time, effort and most importantly an understanding of how your buyers make purchasing decisions for marketing automation to be effective, You need to understand what your buyer's challenges are and how your offerings address those challenges-and then provide them with content that clearly articulates this.
Marketing automation platforms run on content, it’s the fuel that runs the marketing automation engine.
If you don’t have great content then marketing automation won’t help you. If you don’t have the time or expertise to develop great content then marketing automation won’t help you. If your message is focused only on your product and what it does then you won’t develop great content. If you don’t understand who is buying your product (not just who is using it) and how they make their buying decisions then you won’t have great content and it won't reach the right people
I know technology marketing and will work with you to :
-Develop messaging , positioning and high impact content
-Map your content to the buying cycle
-Develop inbound content-driven marketing programs
-Deploy and/or manage marketing automation on an ongoing basis
-Teach you how to execute programs using your platform for maximum effect
-Analyze program results and fine tune programs using your platform
Related Topics
mark shapiro
Boston
Send Message
Founder Agile Product Marketing Group |Marketing player/coach providing senior level expertise that bridges the gap between sales, corporate marketing, and product management to deliver revenue focused marketing| Startup-F50 experience (Authentec, Apple, Cybertrust, Ping Identity, Verizon....)
Reviews (6)
Mark is a consummate professional that knows the area of Identity and Access Management – IAM (inclusive of PKI) like the back of his hand. His grasp of that area coupled with the extensive knowledge of marketing programs enabled us to depict the correct story to the analysts and the sales teams. The IAM product suite and its associated marketing activities have kicked off with a tremendous amount of momentum and is poised for success. Without hesitation, I would work with Mark again and recommend him very highly.
Source: LinkedIn Hitesh Anklesaria Nov 16, 2014Mark is a very insightful professional with a good combination of strategic insight and practical implementation skills. Mark is also a great communicator and a consistent contributor in a team setting.
Source: LinkedIn Thomas Greco Nov 16, 2014Mark has been a key driver in the efforts to transform the Identity business from a narrow set of point products to robust a comprehensive portfolio of in-the-cloud" Identity services. Mark’s ability to maintain focus on customer requirements when we launch a service has been critical and he has done an excellent job making sure that we consider the market and not what is easiest to launch. I recommend Mark highly and hope to work with him again!
Source: LinkedIn Chris Beach Nov 16, 2014Mark is highly customer focused marketeer and demonstrated a strong ability to work with Sales teams to develop comptitive offerings to drive new business opportunities. He is highly professional and has a can-do attitude in his work.
Source: LinkedIn Elaine Treacy Nov 16, 2014Mark has an in-depth understanding of his line of business and how to effectively position and price an offering to win business in a highly competitive environment.
Source: LinkedIn Hans-Peter Schwebler Nov 16, 2014If you're looking for someone that can take high tech products/services and put together a great marketing program which makes them easy to understand, Mark is your man. Mark also does a great job with competitive analysis, product positioning, and lead gen programs. On top of that, he is a great guy to work with!
Source: LinkedIn Dean Coclin, CISSP Nov 16, 2014the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.