$2.50/min

B2B Marketing for Rapid Scaling

New Arrival
Created 11 years ago in Sales & Marketing / Growth Strategy
B2B Marketing for Rapid Scaling

You’ve reached the point where it’s all about scaling. You need to quickly and cost-effectively raise your profile, generate more leads, and support a growing sales team.
Competition is heating up, increasing the need for well defined targets and differentiated messaging to address each players' persona and needs.

With growing competition and complexity, product needs to be laser focused on development (not selling) and sales doesn't have time to build their own materials. In order to scale, sales teams require messaging, training, tools, and effective demand generation programs fueled by content.

And to maximize your ROI for marketing content and programs, you'll want to leverage marketing automation and analytics to deliver scalable programs where you know what’s working and what isn’t.

HOW I CAN HELP

I take a customer-centric approach to developing products, strategies and programs that minimize the effort required to close sales. And am a highly analytical problem solver with significant accomplishments creating demand for information security technology and enterprise software across a wide range of verticals.
My specialties include:
•Go-To-Market Planning
•Segmentation strategies
•Product Marketing
•Sales Enablement & Demand Generation
•Software as a Service (SaaS)

Related Topics

Inbound Lead Generation
Content Development
Content Strategy
Sales Effectiveness
Message Development
Positioning
Product launch
Product Strategy
SaaS - Enterprise & SMB B2B
Information Security Management