Loading...

Clarity

Lisa Calhoun

Atlanta

I lead seed rounds in B2B SaaS startups as the founder of Valor.VC. Before that, I founded and ran one of the top marketing agencies for software companies. Ask me about sales growth tactics, VC fundraising, and marketing approaches--I'll shoot straight and am willing to make appropriate introductions in my network.

$7.50/min

Lisa donates to http://StartupRunway.Org ($0.00)

2 Calls

—

0 Reviews

21 minutes
Avg. call

Raising Venture Capital Venture Capital Capital Raising Funding Sales Process Sales Operations Women Owned Business

Call me to talk about

Venture Capital for Seed and Early Stage Startups

I'm the general partner at an early stage venture capital firm that invests in hypergrowth, revenue producing software firms. I speak and judge a number of startups events and can help you get a quick sense of fundraising for your startup. Sample venture events I've judged include Silicon Valley Open Doors, New York Venture Summit, 36|86 in Nashville. Sample start environments I've spoken at include VentureBeat's MobileBeat on AI and 500 Startups Diversity & Inclusion Summit. I produce a startup pitch event, Startup Runway, that gives away a $10,000 check twice a year as selected by quality seed stage investors. So I know the landscape, and can help you get up to speed faster.

Top 30 Investors

Business Insider article recently ranked me as among the Top 20 women seed investors. Link to article: https://www.businessinsider.com/30-best-women-early-stage-seed-vc-investors-startups-2023-5

Answers 1
Reviews 0

Answers

Lisa Calhoun answered

Does a high quality explainer video generate higher customer conversions than a low quality explainer video?

At my tech PR firm Write2Market, ranked among the top 10 in the United States for Startups, we have produced a lot of explainer and demo videos. Quality matters to the point that you have to look professional. After that, overproduction is a waste of time and money. Most startup video video is overproduced and underscripted. It comes across as "unbelievable." Pay attention to the story (great script) and call to action to influence conversation rate. Production quality (animation) is not in the top 3 key drivers of conversation. Founders story video has the highest early conversion rate because you get the added (low production!) emotional connection impact. Feel free to reach out to me if you'd like to discuss this more.

Schedule a call • Share • Flag

Video Marketing

Marketing Strategy

Social Media Marketing

Reviews

Member since May 2015