Loading...
Answers
MenuDoes a high quality explainer video generate higher customer conversions than a low quality explainer video?
Do you know of any cases where a high quality explainer video (in terms of great animation and a great script) had a higher customer conversion rate than an explainer video with poor animation and script?
Answers
If your talking about the pixel quality it depends on your brand. The content of the video is far more important.
You should take into account on a broader level whether an explain-er video will increase conversions verse a text based explanation due to trade offs.
Video: Visual elements help with user experience and also increase transparency with brand. The con is that search engines can't read video's and only the video description will be recognizable. (A work around is having a transcript of the video which may take away from the user experience). Also video's decrease your websites page speed.
Text: This will allow people and search engines to read your content. May decrease visitors engagement and increase bounce rate.
Solution: I have been in a position where we did an A/B text on having a video verse image to explain the concept. Turns out both performed nearly identical. We choose the image because videos hurt page speed. Page speed is a part of Google's algorithm for search engine results. Consider creating a landing page with bullet points around customers pain points (not your product/service benefits) with a CTA that takes them to your video or offer. With an explain-er video I'm guessing your offering an unique product or service.
Seriously?
Yes. A low quality video will make it seem like you have no authority.
Marketing is an investment, not an expense. Work to get the BEST ROI, not the CHEAPEST INITIAL PRICE.
Is better better than worse? Of course.
Think of every TV ad you've ever seen. Would the advertising industry have spent so much money for decades on glossy message delivery if shoddy workmanship were equally good?
Undoubtedly they've performed numerous studies that justify their expenditures. Do you need to cite those studies? Common sense ought to suffice.
At my tech PR firm Write2Market, ranked among the top 10 in the United States for Startups, we have produced a lot of explainer and demo videos. Quality matters to the point that you have to look professional. After that, overproduction is a waste of time and money. Most startup video video is overproduced and underscripted. It comes across as "unbelievable." Pay attention to the story (great script) and call to action to influence conversation rate. Production quality (animation) is not in the top 3 key drivers of conversation. Founders story video has the highest early conversion rate because you get the added (low production!) emotional connection impact. Feel free to reach out to me if you'd like to discuss this more.
I dont think you should spend $$$ for quality video. The main questions will be: Is your website audience quality or not? If the website audience is quality - your product will sell without video.
But if your website gets junk traffic, then the quality video will not work.
A quality video will be good only if you do A/B testing and test what triggers a user to convert? Does a video triggers him/her? or Headline? or Call to Action?
Dont spend $$$ on quality videos if you have not found our what is your highest converting module. (Video, price, description, pdf, ebook, whitepaper.....)
Hi there! In my experience, the conversion rate is not a direct result from the quality of the video, but from the target you are pursuing. Some targets and products need, on the contrary, a lower quality video, which impacts in emotion from an "easy going" perspective. I think you will have the best demonstration not in external examples, but on your own experience. You can try both, but with very little investment, to measure the impact the quality has in your specific target, before going in a further planning. What it really matters for sure, always, is the emotions you appeal and the direct call to action to generate the conversion. Of course, it all depends on the product /service you are dealing with, and the target to whom you direct to. I hope I was clear in my point of view. I remain available for any questions you should have. Cheers!
Yes, in my experience producing over 700 explainer videos with my company (www.Gisteo), higher quality videos convert more.
Importantly, however, it's the script first and foremost that dictates "quality." Think of the script as king, visuals as queen or maybe even prince :)
I'd much rather have a compelling script with so-so animation/imagery than a mediocre script produced by the finest animators at Pixar. The story is what sells. Eye candy is more of a nice bonus....it can never be the other way around!
A well-made explainer video is more likely to get people to buy your stuff than a low quality one. When a video looks professional and has good content, it makes the brand look better and customers are more likely to trust it. Plus, if the video is interesting and easy to understand, people are more likely to take action, like buying the product or service being offered. And let's not forget about the emotional factor! A video that connects with people on an emotional level is more likely to make them want to take action. But of course, there are no guarantees in marketing and other factors like the target audience and marketing strategy can play a big role too!
If you're looking for examples of high-quality explainer videos, be sure to check out www.animotionstudio.com.au.
It is quite possible that a high-quality explainer video with great animation and a compelling script can make a big impact on customers and lead to higher conversion rates. This is because it can capture the viewer's attention and effectively communicate the key features and benefits of a product or service.
However, it's not always the case that a high-quality explainer video will automatically lead to higher conversion rates. Other factors such as the target audience, marketing strategy, and overall website user experience can also play a role in determining whether or not a video is effective.
Overall, there are certainly cases where a high-quality explainer video has outperformed a low-quality one in terms of customer conversion rates. This is often due to the fact that the high-quality video is more engaging, informative, and persuasive, which can help build trust and credibility with potential customers.
Hoep this is helpful
Related Questions
-
How does my startup hire an affordable marketing expert?
I don't even know how to answer this. Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is? It's marketing. McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing. Marketing is not an expense. A janitor is an expense. Your computer is an expense. Marketing is an INVESTMENT. Would you shop around for the cheapest heart surgeon? Of course not. Because you would likely end up dead. Why, then, do you shop around for a marketing expert? Are you ok with your company going bankrupt? Is that worth the small savings to you? No. Of course not. Hire someone who is good at marketing. Hire someone who knows what they are doing. Buy yourself a Lamborghini with your profit the first quarter. Get a beach house in hawaii. Grab a yacht. Or, try to find your business the cheapest heart surgeon you can and then spend the next five years wondering why such a solid business idea failed in the first 6 months. I'm passionate about this exact topic because all those statistics you read about "70% of businesses failing in two years" are solely because of horrible marketing.AM
-
How to promote a paid iOS app to increase downloads ?
Your best bet to get traction quickly in USA is to advertise on mobile ad networks. You may need to advertise on CPM/CPC basis instead of CPI if you have a paid app so make sure you understand your user lifetime value and watch conversion rates closely so you don't overspend. That said, depending on what your niche/vertical is, there are many other ways to market non-gaming apps.SR
-
What is the most creative way to introduce myself (and therefore my service) to 100 key decision-makers without selling or pitching anything?
You've answered your own question. Reach out to your prospects with the question, such as "How would you...". Ask what people want then give it to them if you can with integrity and thoughtfulness.DI
-
How did Snapchat boast a solid user base within a short period of time, compared to Facebook and Twitter?
I've been in the picture messaging space for a while now with my apps Lutebox (voted one of London's top ten most loved apps) and now Click Messenger. I've written a few articles about the space including a recent post about the Future of Mobile Messaging. Snapchat started out as an app called Picaboo, which pretty much did what it does now (prior to the latest update with chat and video calling). They quickly rebranded but saw a little uptake in user numbers and had quite low downloads for several months. Then around Christmas 2011 one of the founders' mom had told her friend about the app, who told her kid and her kid basically then spread the word throughout their high school in L.A. That was what really blew up their download numbers as it spread across teenagers at local high schools. As far as I know they didn't advertise in the early days, relied solely on word of mouth. Also it is assumed that they have a solid user base. Comparatively speaking, their user base may be in the low tens of millions, which may a great base of users, but nowhere even close to being as big as Facebook or Twitter. I'd be happy to speak about this in more detail or about the picture messaging landscape and what I believe to be the future of mobile messaging.AA
-
How do you build social media presence up before a product launch?
It can certainly be tough to build up a substantial follower base, starting from nothing or very little, especially if you haven't launched your product yet. But here are a few tactics to help you get in front of more people pre-launch: 1) Start sharing tons of useful content. Before you bother sending people to your Twitter feed or Facebook page, you want to make sure they'll find something valuable once they get there. If you have the time, create original content that ties into your industry, your product, or your company in some way (without directly promoting yourself, though). If you don't have the bandwidth to create your own content, find other articles from bloggers you admire or experts in your industry, and share their content. Just make sure you're putting out information that's highly relevant and valuable to the audience you're trying to attract so you can engage them once they find you. 2) Create conversation. The people who aren't following you yet aren't seeing your tweets, so how do you show them value and get them to discover you? Start a conversation! At Change Collective, we're rolling out our first course on Becoming an Early Riser. So I'll do a Twitter search for "need to wake up earlier" and find a bunch of people who are tweeting about the exact problem we're setting out to solve. By favoriting their tweets or replying with -- "That's great! We think we can help - check out our newest course & let us know what you think!" -- I'm getting our product on their radar and simultaneously providing value to them. 3) Ask for help. Start with your fellow team members, and ask them to share the company's Facebook posts or retweet some of your tweets. You can even create lazy tweets for them to share. What about your board members? Advisors? VCs? They all have a stake in helping your company grow awareness and adoption, so find an easy and appropriate way for them to help by leveraging their networks. And if you have friends and family who are excited about your business and supportive of what you're doing, they probably won't mind a friendly request to help spread the news every once in a while. Hope this helps! I just joined an early-stage startup and I'm currently building up our marketing from scratch. Happy to jump on a call and offer some tips from the trenches if you'd like. Best of luck!SB
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.