General Partner, Valor Ventures; Founder Startup Runway pitch competition for women & minorities; previously Founder @Write2Market, among "Top 10 Agency for Startups"
I'm the general partner at an early stage venture capital firm that invests in hypergrowth, revenue producing software firms. I speak and judge a number of startups events and can help you get a quick sense of fundraising for your startup. Sample venture events I've judged include Silicon Valley Open Doors, New York Venture Summit, 36|86 in Nashville. Sample start environments I've spoken at include VentureBeat's MobileBeat on AI and 500 Startups Diversity & Inclusion Summit. I produce a startup pitch event, Startup Runway, that gives away a $10,000 check twice a year as selected by quality seed stage investors. So I know the landscape, and can help you get up to speed faster.
The last company I built (and no longer run) is Write2Market, a digital marketing agency focused on startups and ranked by Hubspot among the Top 10 Agencies for Startups. I was embedded in creating stories that backed up capital raises, exits and numerous national headlines. I wrote the Content Marketing Field Guide, a book on the subject available on Amazon. If PR and content marketing for your startup is a big confusing, I can help you clarify your strategy and share contacts that can help.
At my tech PR firm Write2Market, ranked among the top 10 in the United States for Startups, we have produced a lot of explainer and demo videos. Quality matters to the point that you have to look professional. After that, overproduction is a waste of time and money. Most startup video video is overproduced and underscripted. It comes across as "unbelievable." Pay attention to the story (great script) and call to action to influence conversation rate. Production quality (animation) is not in the top 3 key drivers of conversation. Founders story video has the highest early conversion rate because you get the added (low production!) emotional connection impact. Feel free to reach out to me if you'd like to discuss this more.