Lalita Ballesteros 2x TEDx Speaker, Mentor, Prev: @Lyft @SethGodin

Helped best-selling authors, startups and entrepreneurs create compelling brands for themselves that position them as thought leaders, grow their reach and make what they're selling more sellable. This is your unique value proposition, your WHY and the reason anyone is going to pay attentionto you. It's understand how to talk to YOUR audience and WHAT to say in an authentic way to encourage them to follow your lead. Our goal here is impact and leadership. We want people to take action and I'm going to help you do that with a phenomenal story. My storytelling has led me to the stages of TEDx, Youtube, Yahoo Small Business, Etsy, Reboot Nation as well as teaching classes (live and virtual) with thousands of listeners. I also am an actor and practice improv as a hobby (storytelling on the fly). From TEDx, to consulting with NYT best-selling authors to creating stunning projects that get national press, I can help you figure out your story, your pitch, what you stand for and overall brand message. I shaped brands from start-ups to multi-million dollar tech companies. I've curated live events in NYC with VP's from F500's like AMEX, MasterCard, etc. and top start-ups like YEC, Warby Parker and others. This is my most recent project. I led all marketing and creative. S+M: Turn Your Clients On www.smlaunch.com Happy to discuss: - Identify your unique personal story - Digital design and UX - How to develop your online presence - PR pitches - And more...

Former VP of Strategic Partnerships for 2 startups and successful branding and marketing consultant for the last 3 years. I've faciliated partnerships wtih companies like Shopify, Experian, Kraft, CreditKarma and others. I can help you identify potential partners, your unique value proposition, negotiations and more. I love partnerships and find myself continuing to fall into this line of work as it is so valuable for all parties involved.

I've worked with NYT best-selling authors to translate their ideas into courses that generate over $60k in sales (with 0 ads). I've personally was a leading teacher in Skillshare and launched multiple courses on How to Speak Your Truth, branding, sales, and marketing. Students include NYU graduates, Google employees, and early-stage social media influencers like Mark Groves (who today has over 800k followers on Instagram). My courses have created upwards of $20k in revenue, with over $100k in consulting revenue. With over ten years in the business and self-help spaces online, I understand how to translate your voice into a message that serves, empowers, and uplifts. You do not need fancy production, professional videos, or 10k followers to start. The most important piece is your authentic voice, speaking from the heart, and your willingness to serve as a leader. Specifically, I can support you to: 1. Determine your message 2. Determine your course topic 3. Learn how to launch with 0 to no tech 4. How to create an audience that trusts your knowledge 5. How to do beta tests to prove your course idea 6. The benefit of creating once in a life time experiences 7. And more... 1- S+M: Built online Sales + Marketing training program with international sales expert. Attracted 60+ students and acquired international press. Oversaw a team of five, recruited top talent and directed designer and developer. Wrote and edited copy, created feature articles for content partnerships and drove all branding and marketing efforts 2- The Leadership Symposium: Designed a 3-month self-paced digital online course to help entrepreneurial thought leaders crystallize personal branding and vision. Students were featured in the Harvard Business Review, were nominated for TEDx, and attracted commercial real estate investments. 3- Skillshare: One of Skillshare’s first in-person teachers, I created courses to teach sales and marketing, Transitioned to the new online model by creating two online courses that received 63+ reviews with a 98% positive rating.

Creating content that changes the world involves who you are and how you communicate your being and expertise. Working alongside NYT best-selling authors, foreign diplomats, and TED speakers reminded me of why it's critical to speak with conviction, from the heart, and be so damn good people can't help but notice. If you're writing your next book, creating a new website or course, or want to spice up your content online, this is for you.