Loading...
Answers
MenuWhat are some good solutions to driving up YouTube views on my recent TEDx video?
This question has no further details.
Answers
I like to approach these things with big wins.
One, ask yourself who your message would help? Who would find this really valuable? It may not be people you'd typically think. Look outside of your industry.
Find where those people hangout online. Where are they on Facebook? What are they reading? etc.
Then brainstorm ways that you can show up on those channels. For example: let's say your peeps love Forbes. Have you pitched Forbes yet?
Or let's say that mommy bloggers would go crazy for your idea (so you think). You hit up some of them via email and tell them you'd love to share this free content. You'd think it'd be valuable.
Content creators are always in the biz of finding more great content. So, when you can provide it and it makes sense (your job is to show why it makes sense) then people are happy to promote.
The scariest part about this is pitching it because it can feel vain.
The key is thinking about those you're helping, removing yourself from the equation and releasing the outcome.
Then see what happens :)
Happy to discuss in detail how you can find potential partners to promote your work, formulate the pitch and even create some email templates for you to send out on a call. Shoot me a message if you want to set up a call.
Here are some obvious answers:
1) Run a Google AdWords campaign to drive views to your video through the 4 different paid ad options for YouTube videos
2) Run a Facebook ad campaign
3) Run a StumbleUpon paid discovery campaign
4) Submit / share your video to video curation sites like
ShowYou
5) Send out an email campaign promoting your video (or partner with someone that has an established list)
Here are some less obvious answers:
1) Annotate your other YouTube videos and/or get other YouTube Channels to add annotations to some of their highly viewed videos
2) Have your video posted on popular Facebook Pages and pay to promote the post
3) Submit your video to social groups / communities (e.g. Facebook Groups, LinkedIn Groups, Google+ Communities, etc)
4) Create a landing page on your site, embed your video and optimize the page around a keyword theme to get the page to rank organically for relevant key phrases
5) Find influencers on Twitter (using a tool like Followerwonk) to get them to post your video on their social channels
This really depends on your audience and the strength of the content. What is your video about?
In general, you can start building momentum by getting your influential friends to spread the link. Then share the link with communities of your target audience (you may find the communities on Twitter, Facebook Pages, Reddit, or other forums like Hackernews).
For most websites and forums, it is usually really important to get a lot of views very early on. * The details vary depending on the ranking criteria of the websites.
In addition to doing some outreach/PR to get it seen and shared in more places, there's probably some work that could be done on the title, description, and tags. Adding corrected captions can help too. Remember that YouTube is the 2nd largest search engine and people won't be able to find your video if you don't have the words they're searching for associated with it.
If you want a video to have the chance of going viral, it is necessary to set up support in advance to get a lot of likes, comments and shares immediately upon uploading. If your video is already uploaded, there is less pressure to make that happen.
The best way to get more visibility quickly is to work with someone who already has connections you can tap. Many people who do blog outreach collaborate with bloggers who are influential on social media as well.
A blog outreach project will raise visibility, get your video embedded in many posts, provide relevant links to your site and your video, and each one of those posts can be promoted across social networks. They can even link to each other to rank multiple posts for target keyword phrases.
We use multiple platforms to place content and increase reach including PostJoint, InkyBee, and GuestCrew for identifying blogs with social media influence. Posts containing your video can then be promoted using tools such as JustRetweet and ViralContentBuzz.
Google loves video. Putting video into posts gets those posts featured higher in search engines. Combining both will get your video more views.
I have posts that explain much of what I mention in this response. If you'd like links or additional details feel free to ask.
Related Questions
-
What are the affordable video hosting services similar to vdocipher, that provide encrypted video streaming options?
I would recommend that you check out http://wistia.com/ - I use them for all my videos. Public and privately.TM
-
How does my startup hire an affordable marketing expert?
I don't even know how to answer this. Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is? It's marketing. McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing. Marketing is not an expense. A janitor is an expense. Your computer is an expense. Marketing is an INVESTMENT. Would you shop around for the cheapest heart surgeon? Of course not. Because you would likely end up dead. Why, then, do you shop around for a marketing expert? Are you ok with your company going bankrupt? Is that worth the small savings to you? No. Of course not. Hire someone who is good at marketing. Hire someone who knows what they are doing. Buy yourself a Lamborghini with your profit the first quarter. Get a beach house in hawaii. Grab a yacht. Or, try to find your business the cheapest heart surgeon you can and then spend the next five years wondering why such a solid business idea failed in the first 6 months. I'm passionate about this exact topic because all those statistics you read about "70% of businesses failing in two years" are solely because of horrible marketing.AM
-
How did Snapchat boast a solid user base within a short period of time, compared to Facebook and Twitter?
I've been in the picture messaging space for a while now with my apps Lutebox (voted one of London's top ten most loved apps) and now Click Messenger. I've written a few articles about the space including a recent post about the Future of Mobile Messaging. Snapchat started out as an app called Picaboo, which pretty much did what it does now (prior to the latest update with chat and video calling). They quickly rebranded but saw a little uptake in user numbers and had quite low downloads for several months. Then around Christmas 2011 one of the founders' mom had told her friend about the app, who told her kid and her kid basically then spread the word throughout their high school in L.A. That was what really blew up their download numbers as it spread across teenagers at local high schools. As far as I know they didn't advertise in the early days, relied solely on word of mouth. Also it is assumed that they have a solid user base. Comparatively speaking, their user base may be in the low tens of millions, which may a great base of users, but nowhere even close to being as big as Facebook or Twitter. I'd be happy to speak about this in more detail or about the picture messaging landscape and what I believe to be the future of mobile messaging.AA
-
About to launch our new eCommerce website selling well priced unique watches. What is the best initial marketing strategy to use with minimal cost?
Here are some answers for you that I believe will help you. 1. You should implement a long term and short term strategy right at the beginning. What I mean is that there are essential parts to your marketing like SEO and content marketing that you need to implement right in the beginning, but will take a while to filter through, but these are essential if you want to have organic traffic. That would be L-T. The best for Short term for a newly launched site is ad's. Word of warning though. Know your customers demographics such as age, income, education etc, know your competitors demographics and then find the platform (such as social media channels) where your ideal customer is based on those researched demographics and then roll out targeted ad's for them. 2. You have to implement social media strategies right from the beginning of course, based on your demographic research. 3. Get busy Blogging - start with content marketing now. 4. Sweepstakes - start a giveaway to get traction with clients and create awareness. 5. Make sure you collect emails as these are like gold dust for future email marketing. 6. Video marketing is essential for competitive retail space and very powerful to get found on search engines like Google. Prior to me launching my digital marketing business 5 years ago, I built an online retail business and made many expensive mistakes. And they can be costly if not implemented correctly from the beginning. So in summary: SEO - very important, Ad's, Social Media, Sweepstakes, Blogging, Video & email marketing. I trust this will assist you. Let me know if you wish to have a call to discuss these or have follow up questions. Regards KennethKT
-
Is it possible to start a Social Media Marketing Agency with not much experience in Social Media and not much money?
I have to ask why you would start an agency in an area you don't have much experience in. Perhaps you'd be better off getting at least a little experience first?AV
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.