Author of Invisible Triggers | Founder of AB Press. Trusted by Fortune 500 experts via NewtonX | Featured on business media. Applying consumer psychology to brand growth.
I help founders and CMOs turn behavioural science into actionable brand strategies that drive growth. My frameworks are used by marketing leaders to decode consumer decision-making and position their brands as category leaders.
Apply psychology to scale your brand positioning, pricing power and customer influence.
I am also Editor-in-Chief at AB Press, a behavioural-insights editorial platform.
AI-powered marketing is driving real growth in 2025, not because it automates tasks, but because it uncovers why customers take action. The biggest impact comes from behaviour-based segmentation, predictive triggers, and AI tools that analyse emotional tone and decision patterns to improve messaging and conversion. Instead of replacing strategy, AI amplifies it, helping brands validate assumptions faster, personalise communication without losing authenticity, and make smarter positioning and growth decisions.
SMEs can reliably reach verified buyers globally by combining trusted B2B marketplaces (e.g., Alibaba Verified, ThomasNet, Global Sources) with niche industry platforms where buyers are pre-vetted. Pair this with warm outreach via LinkedIn using intent signals, buyers who recently engaged with relevant content, events, or procurement posts. Finally, creating small “proof of trust” assets (case snippets, credibility markers, behavioural insight reports) increases response rates and filters out non-serious leads.
