Jon Caldwell Founder - Health (Pet), SaaS - Strategy & Product

Confused about how to stand out in a crowded market? Not sure how to get a competitive advantage or how to position your company as a premium supplier? I can help you command a higher price, better margins, and higher customer satisfaction. In my own company, we enjoyed a price 30% higher than our competitors, better gross margins, and a 76 Net Promoter Score due to high customer satisfaction. To achieve these results, I analyzed all the various categories of products by margin, market size, and potential for competitive differentiation. I followed a systematic process to identify problem points with various products, decided which product I was going to develop, and built a premium marketing & branding plan to emphasize our unique advantage. Take some time with me and we can craft an approach that gets more dollars to your bottom line and helps you retain satisfied customers.

Thinking of selling your company? Has someone approached you to buy you out? During our call, we can discuss your concerns about selling, whether your company is fit to be sold right now, what can be done to help move things along, what kinds of buyers may be available, and more. It's one of the biggest decisions you'll ever make, so it makes sense to discuss it with others who have been there and done that. I built a profitable company over 4 years and sold it to a strategic buyer. I stayed up late at night, asking myself things like: "What will I do after?" "Am I selling too soon?" "Is the offer good enough?" "What if the company buying us isn't for real?" Ultimately, after considering the available market of buyers, the offer on the table, the various terms included in the letter of intent, and all the variables, I decided to sell. I would love to help you make your decision!