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Clarity

Joe Putnam

Texas

Most brands don’t have a traffic problem; they have a messaging + profit clarity problem.

I help eCommerce brands scale by fixing what actually drives growth:
+ Customer insights & powerful emotional triggers
+ High-converting ad angles
+ The numbers behind profitable scaling (CAC, MER, LTV, profit projections at scale, break-even ROAS)

Have helped brands:
+ $650K → $10M in just 12 months
+ 1,400%+ YOY growth
+ 7x–10x ROI (average client ROI)

What You’ll Get
+ Why your ads aren’t scaling (even if they’re working)
+ Messaging gaps costing you sales
+ A clear view of your profit levers (so you scale confidently and aggressively)
+ New angles + next steps to unlock growth

Best Fit For
eCommerce brands doing $500K–$10M+ already running ads but stuck or plateaued.

Why $500/hr
One call can unlock hundreds of thousands of additional revenue or save you tens of thousands in wasted spend.

Book If…
You want clarity on what’s holding you back + insights on EXACTLY what to do next.

$8.33/min

46 Calls

17 Reviews

28 minutes
Avg. call

eCommerce Content Marketing Copywriting Conversion Rate Optimization (CRO) Search Engine Optimization (SEO) PPC SEO copywriting Ecommerce Strategy Facebook Ads Digital Copywriting

Call me to talk about

Meta Ads Strategy & Scaling

I help brands turn Meta into a predictable growth channel, not a guessing game.

We’ll break down what’s limiting scale (creative, structure, or data), identify wasted spend, and map out a clear path to higher spend without killing performance.

Brand Messaging & Positioning (Brand DNA)

If your message doesn’t hit, nothing else works.

I’ll help you identify your core messaging pillars, emotional drivers, and positioning so your ads, landing pages, and emails all convert at a higher level.

Creative Strategy + Ad Angles

Most ads fail because they’re generic.

I’ll show you how to extract real customer insights and turn them into high-converting angles, hooks, and messaging that actually resonate, and scale.

eCommerce Profit & Scaling Strategy

Scaling isn’t about spending more. It’s about knowing your numbers.

We’ll analyze CAC, MER, LTV, and margins to determine:

→ What you can afford to spend
→ Where you’re losing profit
→ How to scale profitably and more aggressively

Funnel & Conversion Optimization

More traffic won’t fix a weak funnel.

We’ll identify where you’re losing conversions (landing pages, offers, flow) and what to change to increase CVR and revenue from your existing traffic.

Answers 32
Reviews 17

Answers

Joe Putnam answered

I'm working on the marketing plan for my digital development agency (web & mobile). If I only read one book on the subject, what should it be?

The best marketing book I've ever read is Buzz Marketing. It's not quite about marketing plans, but it will expand your understanding of marketing and help you to think outside of the box to find effective ways to generate awareness and interest for your business.

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Marketing Strategy

Online Marketing Strategy

Digital Marketing Strategy

Joe Putnam answered

In your opinion, why is it that most websites do not make money for their owners and how can they be designed to turn a profit?

My opinion is that it comes down to traffic and conversions. Most people don't know how to drive targeted traffic, so they get lots of bounces and very few conversions. If someone isn't interested in what you sell, but you pay for a Google ad that isn't a good fit, then you aren't going to be very happy with the lead and sales results.

Going one step further, if your site isn't designed to generate leads and sales, then you'll likely be disappointed as well. Lots of designers design for aesthetics not conversions which is a big mistake. Every design should start with goals in mind, and this influences the information architecture, the design, and the copy which ultimately is what will lead to sales and results.

So it comes down to two things: 1) Making sure you can drive targeted traffic and not just traffic (although traffic of any sort is a big problem for most people and 2) Designing your site for conversions, not just looks.

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Web Design

Website Development

Conversion Rate Optimization (CRO)

Joe Putnam answered

I want to post an ad on Craigslist in over a hundred markets a day. How can I do this without getting in trouble and without spending any money?

I don't have an answer but do understand the question since a lot of people would love to have this kind of access to Craigslist.

Follow-up question: If you pay someone to enter these manually (say someone working minimum wage), does that conflict with Craigslist's terms of service? If not, that might be a possibility.

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Online Marketing

Marketing

Joe Putnam answered

How do I start a Web-Analysis?

I agree with the previous answer that Google Analytics and the built-in Facebook stats are a great place to start for this. One question to ask is what the goals are for the business. If your goals are to increase Facebook page likes (which usually isn't a top recommendation), then your reporting will be different than if your goal is to get people to your site to order a product (a much better way to use Facebook).

It's difficult to say which key figures to use without know more about the business. The top ones are traffic, traffic sources, and conversions (if you have goals set up in Google Analytics). If you don't have enough traffic, then you need to focus on generating that, and if you are getting enough traffic but aren't converting, then you need to work on improving conversion rates. The good news is that all of this can be done with Google Analytics so long as you have it set up properly.

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Web Analytics

Social Media Marketing

Google Analytics

Joe Putnam answered

Is SEO dying?

I don't think it's dying, but do agree that it's evolving. One way it's changing is placing more emphasis on content. You need to have good content that ranks in Google in order to generate more search engine traffic. If you only have five pages, you're only going to generate so much traffic, but if you have 100 pages, you're going to generate more. High-quality content is what takes you from less to more and is becoming increasingly important for a complete SEO strategy.

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SEO

Search Engine Optimization (SEO)

Search Engine Optimization

Joe Putnam answered

What's the most amazing results you've seen in a Conversion A/B testing success story?

One of the most significant results I've seen was for a client of mine - Switch Video. We changed one word on their call to action button and increased leads generated by 228%. How'd we do it, you ask? Well, first we surveyed their customers to find out what questions they had, and then we made an educated changed based on the survey results. It always helps to start with research so you're not just guessing about what to test.

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Conversion Optimization

Conversion Rate Optimization (CRO)

Joe Putnam answered

What's the best way to increase my conversion rate on Clarity?

I agree with Rich that 13% is pretty good. At this point I'd focus more on how to get more people to your page with links in your other social profiles, writing guest posts with a link to Clarity, or something else.

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Marketing Strategy

Funnel Optimization

Search Engine Optimization (SEO)

Joe Putnam answered

I get the importance of content marketing, but where do you start when you're building a new company to get the ball rolling with limited time/money?

It all comes down to your goals and your budget. If you have a decent budget to begin a PPC campaign, that's an easy way to start driving traffic and generate conversions (you just need to know how to manage PPC so you don't burn through all of your money too quickly). If you have less money but more time, you can consider blogging and some of the other content items you mentioned.

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Content Strategy

Content Marketing

Online Marketing Strategy

Joe Putnam answered

Which country offers the best outsourcing value for tech entrepreneurs?

I've had bad experiences with India and know people who've had good experiences in Eastern Europe. It obviously depends on who you hire, but I've found more than once that India is cheap but the work quality isn't great.

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Outsourcing

Technology

Entrepreneurship

Joe Putnam answered

What is the best way to write blog articles to maximise SEO benefit? I know the needs of my audience, will address them but also like SEO traffic.

I agree with some of the answers that have already been posted. The first step is writing for your audience and making sure you write something people want to read and share. That's why it's called search engine OPTIMIZATION. You're optimizing for computers, not writing for them.

The next step is to optimize, which actually could end up being step one when you conduct keyword research to identify post ideas. If you come up with good post ideas based on sound SEO research and you write great posts for people, then there's a greater likelihood your posts will rank well for SEO. At this point, you just need to make sure you use the keyword phrase in the title and write it in a way that appeals to both people and computers. You can also take a little time to optimize your post and make sure you use the keyword sufficiently in your article without over-using. The Yoast SEO plugin is great for double checking and optimizing after the post is written. Premise by Copyblogger is another tool you can use.

Recap: 1) Write posts that will appeal to people and write for your audience first. 2) Make sure to use the primary keyword in the title and in the post and write the title in a way that will appeal to both readers and Google. 3) Double check with a tool like the Yoast SEO plugin or Premise (although once you get the hang of it you don't have to check as much).

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SEO

Blogging

Content Marketing

Joe Putnam answered

What are some of the best blogs for entrepreneurs?

Here are two great marketing blogs for entrepreneurs: http://blog.crazyegg.com/ & http://blog.kissmetrics.com/.

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Content Marketing

Blogging

Reviews

We had a 30 minute call with Joe that gave us fantastic clarity on how to take our SEO strategy forward.

Olly Richards Source: Clarity

Fantastic call, I could tell Joe really knew his stuff!

Daniel Levi Source: Clarity

Joe is AMAZING! A+++ CALL. Never a better person to reach out to with SEO & Content questions to grow your business!!

Source: Clarity

Joe was great to chat strategy with and I left the call with some definite clarity on where to take our SEO strategy next.

Brandon Turner Source: Clarity

I liked Joe's attitude and energy. The call went smoothly; he was reliable and was there even though I cancelled twice. Knows his stuff and will help you out a lot. His prices are low compared to the quality of the information that was conferred. Will use him again in the future.

Tomas Eastman Source: Clarity

Joe is the man!!
He's on top of his game, which was expected having followed his work on KissMetrics, CrazyEgg, etc.
The advise he gave me, was laser focused, on the dot.
I definitely am implementing what he suggested, and can't wait to see the results!
Will be talking to him again soon.
Thanks again Joe :)

Armïn Ariya Source: Clarity

Joe was very helpful and provided a number of direct resources that I can utilize immediately.

Richard Foster-Fletcher Source: Clarity

Excellent! Incredibly thoughtful and connected me with a friend in the industry who may be a perfect fit for what we're looking for.

Allison Strouse Source: Clarity

Joe had great ideas to try out, asked good questions to gain context, and only shared advice in areas he was knowledgeable in. Thank you Joe.

James DeGreef Source: Clarity

We got great insights on content marketing and the content development process from an experienced practitioner.

Dale Bertrand Source: Clarity

Joseph was great to talk with and we have some interesting plans to move forward with around content and content marketing. Get in touch with Joseph!

Chris Hexton Source: Clarity

Member since July 2012